How to Boost you App Rating using user Feedback?

Here is one of my new articles, which focuses on why you should consider getting Feedback for your Mobile App with the end goal to boost your rating for your App .

What, How, and When of all things and their importance for your Product Marketing.

Applicability?

• Have you recently launched a mobile app? 
• Do you plan to launch an app soon?
• You have been working on understanding what works and what does not work for your customers?
• You have a good customer base and genuinely want to expand with the help of their Feedback. 

Yes, as a Product Owner, Founder, Manager, and more of similar roles, it is imperative to consider the Feedback for your build product.

Good Feedback helps in multiple ways than one as it creates clarity between the domain and tech team on what the end customer requires, hence helping you generate more ROI for the Product and Stakeholders.

With the help of this Article, I would give the inputs which will help you deep dive, into feedbacks and their utter importance in this product-centric competition.

What, How, and When are most important for the Feedback.

What ??

What are the Goals : 

There are two significant Goals here :

• Getting insight into what can be improved
• Boost App's Rating 

What are the user types :

• Talkative
• Non-talkative

A Talkative user will provide Feedback, a lot of them a real Pro for your Product, but it comes with cons, i.e., they will be more demanding, leading to Negative Reviews.

So since we understood the Goals and the user types, now the main question is the approach and the essential part of it; the mantra is to keep it simple i.e.

• Find the right time to ask for Feedback.
• Feedback function should be the integrated feature build in the App, i.e., call to action. 
• We need to be super careful with the pop-up strategies. 
• It would be best if you never asked or poke them too frequently or immediately when they downloaded the App. 

How??

Here are the best ways to achieve it :

• Send Feedback built into the App: The user can often ignore it
• Via Pop-ups

       (i) boost app's rating

       (ii)Interrupt user -experience 

• Natively integrated feedback forms

     This work considerably well for the App which contains Feeds i.e.    

     social apps, news apps, dating apps

• Instant Messaging: Having an executive send 1-1 message will help in getting rid of fewer 1-star rating as you are valuing your customers and engaging with them directly 
• Surveys: A brief survey with a review at the end

When??

There are the best ways when the owner should ask the Feedback 

• Accomplished an intended task within your App: The user completes a task, which can be booking a service, ordering a product, watching a video. These users tend to give instant Feedback.
• Somewhat loyal: App Loyals are always up for Feedback, aren't they? 
• The app opened > 10 times/3 days: a simple algorithm.

Deep Diving, getting the Feedback programmatically by identifying the users and What, When, How is achieved by the masters using AI and Machine Learning Models. It is a regression, Clustering model that identifies and delivers the best curve to boost your App rating.

If you are a historical App and have thousands or millions of user base, we can help you create a custom-tailored ML Model or a basic algorithm to boost your ratings and reviews. Contact on [email protected]

PS: Will love to have your Feedback, comments on this Article.