HOW TO BOOST TRAFFIC ON YOUR TRADE SHOW BOOTH.

(How to use an addition to your sales team that will target your prospects, engage your potential customer, get them onto your stand... and talking.)

The answer to the question “How to attract customers to your trade show stand” is pretty straightforward... Simply, give away a shed-load of promotional products. And to answer your next question: the best kind of promotional product to give away is free beer.

Big crowd. Guaranteed.

Of course, whether it’s going to attract the right kind of customers is another question. Attracting a thousand people onto your stand doesn’t mean you’re going to generate a thousand sales leads; or anything like it.

RULE NUMBER ONE: Identify the type of customers you want to attract to your company’s booth or stand. It’s not about quantity, it’s about quality. You want prospects, not a big crowd of suspects.

Your primary goal is to attract potential customers and clients. The “obvious” solution is to hand out heaps of promotional products. Unfortunately, what you term “promotional products”, most of the trade show attendees refer to as “freebies”.

Often referred to as “bag collectors”, these individuals can be seen drifting from booth to booth, clutching plastic bags which they stuff full of promotional key fobs, golf balls, and pens.

Sometimes, companies decide to really splash out, and bring in all sorts of “attractions”. Interactive robots are all the rage at the moment. A few years ago it was human statues. Golf simulation and chocolate tasting – even a Formula 1 racing car simulator – make regular appearances these days.

But be honest with yourself; are the people queuing up at these attractions potential customers, or just people who are out for a jolly? Surely the purpose of a stand at a trade show is not to attract everybody, their auntie and the dog, but to be a focus for gathering valuable contact information and sales enquiries from genuine, potential customers.

RULE NUMBER TWO: Your promotional thrust must be more than simply a crowd-pleaser. It needs to do more than just attract and entertain.

Yes, getting crowds of people onto your stand is relatively easy; you simply put on a big attraction and entertain them. The more you spend, and the bigger the attraction, the larger the crowd you will pull. But a crowd doesn’t guarantee qualified enquiries from genuine prospects. There are better ways...

MORE: https://mindplay.co.uk/how-to-boost-traffic-traffic-on-your-trade-show-booth/