How To Boost Social Traffic (and convert better) with Linktree

For you to market your personal brand you need to start seriously thinking about how you can control your presence on social media. 

If you care about getting more conversion, like leads and sales then you need to factor social traffic. 

When I talk about social media traffic, I’d put on my “city planner” hat and strategically consider how to efficiently get traffic in and out of a city. Each road can be controlled and it leads to where I want my “visitors” to go.

Still, wouldn’t it be easy to direct social traffic to one source?

This will increase our chance to convert visitors to more sales and more leads. 

Let’s go on a deep dive, I’m going to share with you: 

• 2 ways to boost your social media traffic 
• 1 tool to control this traffic and increase conversion
• And my epic LinkedIn hack

Tactics To Boost Your Social Media Traffic

Social media has the ability to be a major source of traffic. The larger presence you build on social media, the more you can rely on steady social media traffic.

It’s why I have hyperfocus and built a primary social presence on LinkedIn. It’s how I grew a total of 62,500 followers in 3.5 years. 

Traditionally, it’s been a place to host your resume, but since then it's becoming more content-driven. I staked down a flag and created a channel to be the trusted source for personal brand marketing. 

For you to keep building your personal brand and increase social traffic, consider these 3 things: 

1. Think Like A Niche Channel 

The best social media influencers and content creators, they own their channels, which drives social traffic to their brand. 

To be your own channel, you need to niche down.

To niche down, you need to think of a primary category that will always make people come back for more information and insights, or entertained. 

Bailey Sarian: A makeup artist with 1.5million Instagram followers. She is known for showing off her variety of looks using her skillset. I’m low key obsessed watching her social video series “Murder and Makeup” - where she puts on makeup while telling horror stories based on true events. 

Zoe Sugg: Another influencer who has a strong personal brand. Zoe is a YouTuber with over 4.1 million subscribers, she vlogs about her entrepreneurial life.

The point is that you need to think of your personal brand as a channel.

Pick a primary social channel.

Pick a niche category. 

When you focus and be the trusted channel, you will grow your audience. When you grow your audience, your social traffic goes up.

2. Create Engaging Content, Consider The Game Of Attention

I love content, this is also where most entrepreneurs and professionals get it wrong, they create content, but it’s super dry. It doesn’t trigger engagement or attention.

They wonder why they're failing. It’s because they are not playing the game of attention.  

Engaging means clicks and comments.

That’s how you get the network effect and more traffic. 

Every social platform has its own algorithm and triggers. But the common thread is that to create “engaging” content, you need to have conversations with your volks.

Volks is my way to describe your target audience. It’s more than a like or heart, engaging means: 

• Genuine comments that turn into conversations in your comment thread 
• Show-stopping visuals (videos or images) that stop them from scrolling down the feed
• Most importantly, evoke emotions. Does your post engage with your volks’ anger or excitement?

On LinkedIn, what content is getting the most organic attention?

It’s LinkedIn Polls - it’s because a good poll is polarising and easy to interact with. 

One Conversion Tool To Turn Your Social Traffic Into Money 

Now that you got traffic, how are you controlling it?

Now that you have an audience, where do you want to lead their interest?

The more data you gain, the more you can leverage the game of traffic and conversion.

• Who are they?
• Where is the traffic coming from?
• What is the audience’s location?

We also want to make it a no-brainer for “traffic” and volks to visit your site. 

People online are easily distracted and we want to make it super easy for them to click and convert.

That’s why we need an easy tool to use.

Use Linktree, To Push Social Traffic & Convert 

That’s why having a tool like LinkTree would help, they leverage the audience's attention and convert. 

As a busy entrepreneur, marketer, and content creator, I love knowing my stats and data. 

With Linktree, it’s a branded landing home page. It’s where you house all your links in one home link. One home link = one spot. 

I’m also about streamlining, that’s why having all my links into a home link helps. 

I use it on my Instagram bio. I use it on my Twitter bio.

But it’s more than a bio link, it’s a place to streamline and hold all my website, blog, products, events, courses, membership, and booking links. 

Instead of sharing multiple links - sharing one power link allows it easy to share.

Most importantly, it’s a conversion tool. 

I even use it on LinkedIn and this is where I have to show you my hack. 

Benefits of using Linktree For Conversion

1. One Home Link - Multiple Links = One Power Link

Hyper-focus your traffic and be a city planner. Control your traffic to one easy memorable link. The same principle applies to have too many links. House it one spot. Have a power link.

2. Don’t wait, start converting now

Omg, how easy it is to control your links with a branded experience. Instead of paying thousands on a web person, set this up for $6/month with a Linktree PRO account. 

3. A cross-platform tool

If you have fragmented audiences across multiple channels like YouTube, Twitter, LinkedIn, Twitter, Instagram, TikTok, this is a way to connect your audience with one Home Link.

4. Analytics: Data is power

Knowing where the traffic is coming from will help inform how to best convert your volks.

5. Collect & Convert Your Audience

In the Linktree PRO account, you can embed your YouTube videos and grow your subscribers. As a marketer and business owner, I’m interested in sending out SMS messages to market to my volks.

LinkedIn Hack: Growing my profile & Converting

The one metric that I measure my traffic is the number of profile visits. 

The more content I create, the more I comment, the more visitors I get.

But there’s one handy place that makes a difference: that’s a clickable button to help convert visitors into leads or sales.

Screenshot LinkedIn profile with a button (need to update profile to have a Lintree link) 

Are you using the “Featured” Section? You can now add a "LINK" Call-To-Action on your profile. It's great to increase conversion, especially if you heavy social traffic and profile visits.

Watch (08:05 ) to see this LinkedIn hack on my YouTube video.

Recap: Control Social Traffic to increase conversion, and monetise with Linktree

If you’re building a personal brand, you’re making a conscious decision to build influence online. 

• If you’re an expert with domain expertise, you’re monetising your knowledge.
• If you’re a coach then you’re looking to attract clients.
• If you’re a content creator, then you’re building an audience to seek sponsorship. 

Controlling traffic is what helps you understand if your marketing effort is working.

And if it’s not working, then your data will inform you. For you to build your influence, you need traffic. When you have the traffic you’re more likely to convert better and faster. 

You can connect and see my Linktree here for inspiration.

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String Nguyen is a 3x Top Voice and is a founder of The Trusted Voice, where we help leaders and professionals elevate their personal brand.