How To Boost The SEO Of Your Organization's LinkedIn Page

If you put in the effort to complete and optimize your LinkedIn page, you'll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity to tell your story, highlight your employees and share useful content.

You can increase your odds of showing up in the right web searches by following a few simple practices.

Benefits Of Making Your Organization's LinkedIn Page SEO Friendly

Here are a few reasons why it is worth investing the effort to continually optimize your LinkedIn page for SEO:

More Traffic To Your LinkedIn Page

This fairly self - explanatory but worth mentioning. When you power up your page's SEO, you increase your odds of being discovered not just by members using LinkedIn, but also by relevant web searchers you might've missed other wise.

Increased Relevance

Aligning your content to your customer's search intent will make your content naturally more relevant and valuable to your target audience.

5 Quick And Easy LinkedIn SEO Optimizations

1. Add keywords to the beginning of our tagline - think of it as your " elevator " pitch.
2. Keyword optimize your " About " section to reflect your organization's values, mission and goals.
3. Completely fill out your business profile, including relevant links and company details.
4. Post long - form content that matches search demand
5. Update your page frequently to show search engine your commitment to fresh content.

How To Use Keywords To Optimize Your Organization's LinkedIn Page

First things first: Identify and use keywords. You're probably familiar with keyword optimization as it pertains to website dev or content creation, but how can keyword make your LinkedIn page more discoverable?

The most important thing to remember during your keyword search is: looking the terms that other people are using to talk about things relevant to your business. Sometimes, what people are searching for is not what you call your products or services, so you'll need to speak their language.

To determine which keywords should be featured on LinkedIn page, think about your key offering. Your industry, location and specialty are all important keywords to make relevant throughout your LinkedIn page.

There are a number of tools you can use for keyword research including: Ahrefs, Moz keyword Explorer, SEMRush, Google Search Console / Keyword Planner. Once you have a solid list of keywords, you can use them throughout your page.

Create An SEO - Driven Tagline

Google will display up to 156 characters of your page text in its search results, so I recommend including relevant keywords at the very beginning of your organization's introductory tagline, helping the search engine and its users quickly understand what you're about.

Six Elements To A Strong " About " Section

With relevant keyword in mind, work to craft an engaging overview that answers question your audience might have. I recommend the following framework for this area:

1. Vision. What future do we want to help create?
2. Mission. How do we create that future?
3. Values. Who are we, how do we work?
4. Positioning. What makes our brand different?
5. Tagline. Our brand summed up in one line.
6. Product / Services. here's what we provide.

Add A Website Link

Chances are, the bulk of the information users are looking for on your page also exist on your website. After all, for most brand , your website serves as the primary resource for existing and prospective customers vendors and employees.

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