How to Boost Sales Using Psychology ??

When I first started building high-converting funnels - I noticed that the most successful businesses adopted several of the same strategies. 

These strategies are so subtle that if you’re not familiar with the internet marketing industry, you’d probably never notice how these sales pages are carefully crafted to push you to hit that “Add to Cart” button. ??

If you’re an internet marketer and have your own sales funnels, you’ll be able to relate with what I’m about to share and hopefully, you’ll be able to take away something new from this ??

It all boils down to buyer psychology and in my opinion, there are 3 main cognitive biases that are in play when it comes to what strategies are used. 

So in this post, I’m going to reveal what these 3 cognitive biases are and how you can use them for your business:

?? #1 Loss Aversion Bias: 

In this situation, the pain of losing is twice as powerful as gaining something. Your prospects will go out of their way to ensure they avoid missing out. In other words, it’s better not to lose $50 than finding $50. 

How to use this to boost your sales:

• Offer free trials or samples
• Use a countdown timer on your sales page
• Exclusive launches on VIP email lists
• Limited tickets or stock (Scarcity)
• Cart abandonment emails or notifications

?? #2 Choice Overload Bias:

In this situation, an individual is given too much time and too many options to choose from. Sometimes, this might result in uncertainty and create self-doubt in your prospects. Basically, when given more choices, the customer satisfaction goes down. 

How to use this to boost your sales:

• Provide three pricing options
• Position the most popular option front and centre 
• Visually mark the most popular option
• Reduce the information required to purchase as much as possible

?? #3 The Framing Effect Bias:

This is a situation where an individual’s decision making process is impacted by how something is said. So how you frame your offer will determine how people respond to it. 

How to use this to boost your sales:

• Positive framing (Use words like: Get, grab, now, today, save time, save money, free)
• Negative framing (Using words like: Avoid, don’t miss out, stop wasting time, stop wasting money, don’t let)
• Help your prospects visualize what they can achieve and avoid 
• Talk about the features and the benefits of your service/product 

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If you haven’t implemented any of these strategies above, you probably should start implementing them. 

If you’ve implemented some of these strategies, I hope that this post gives your further insight on how you can improve your sales funnel.