How to Boost Sales by 400% by Gamifying Your Customer Experience
You can increase your sales by 400% just by improving your user experience (source: Intechnic).
Why do we recommend gamification??
Because it incorporates every modern e-commerce tactic, from omnichannel presence to lead qualification.
Even better, it’s effortless to implement, as it really only requires a simple shift in your strategy.
Best of all? ??
It results in a slippery sales funnel because engagement and conversion feel fun and rewarding to your customers.
In this article, we’ll reveal:
6 Easy Steps to Gamify Your CX & Boost Conversions by 400%
Create Your Avatar?
Your pop-ups are boring. The average conversion rate (CVR) for pop-ups is just over 11% (source: OptiMonk), but that includes basic forms that offer little value.
Alternatively, top-performing pop-ups boast a CVR of over 42% (still OptiMonk), so why not make yours fun? Instead of a boring sign-up process, invite them to create their character, which provides an exclusive, time-sensitive discount code.
Surprise! Using that discount code is the initial quest, which nets your customers their first “experience points,” or XP, towards levelling up. Their next quest is to sign up for your newsletter, which provides XP and valuable information for playing the game (read, “staying in your funnel”).
To provide the functionality that this experience requires, offer:
Review Your Quest Log?
What do you want your customers to do right now? Buy something, of course, but what other forms of engagement are valuable to you?
Each of these actions reward your customers with points towards greater perks. Identify the tiers in your rewards program, then develop a Quest Log with your development and content marketing teams.
To provide the functionality that this experience requires, offer:
Keep an Eye Out for Side Quests?
Keep your customers in your funnel for longer by hiding links to discounts, exclusive events, and free gifts. Discounts motivate conversions, online events help to qualify leads, offline events are perfect for experiential marketing, and free gifts encourage reciprocation.
This boosts engagement at the time your content marketing team publishes new content. And because your content team knows to publish evergreen media, this early engagement supports the maximization of your long-term authority.
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To provide the functionality that this experience requires, offer:
Level Up Your Avatar?
Possibly our favorite thing about this strategy is that it quantifies your sales funnel. Players increase the experience level of their avatars by earning XP — and each level they earn reveals how close they are to your ideal customer profile (ICP).
Therefore, you must provide them with a fun reason to care about leveling up their characters. When a customer navigates to their profile page, for example, they should find something much more captivating then a giant form and an empty profile picture.
Direct your development team to create “badges” for your players that are earned when they complete an action. Every customer will boast a unique combination of badges that represents their behavior; a player who has earned several badges from social media actions may be more incentivized by quests that involve social media engagement.
To enhance the experience of your game, offer:
Access Exclusive Bounty
Much like starting a “secret society” to boost sales, gamifying your CX requires tiered benefits to encourage engagement with your funnel. As players advance through your game, they’ll earn discounts and other perks, of course, but they should also gain access to exclusive resources.
For example, your highest-level players might receive weekly videos from your CEO that provide expert advice on a timely subject. Similarly, while lower-level players can watch a “10 Tips” video (that directs them to you for more information), senior players can watch an in-depth “walkthrough” video of the same subject.
To enhance the experience of your game, offer:
Travel the World with Your Avatar
You need an omnichannel commerce strategy to compete on a higher level. Gamification supports this by providing a foundation, or through-line, for your omnichannel customer experience.?
Establish a presence wherever your customers prefer to experience your brand, then reward them for experiencing it. These rewards incentivize a purchase and encourage further engagement.
Meanwhile, your omnichannel game reinforces your branding across channels. And best of all, by playing your game, your customers are qualifying themselves for you!
To provide the functionality that this experience requires, discover:
Design a Compelling and Irresistible CX with Optimum7
This is just one idea, and you deserve a personalized strategy that considers the unique needs of your distinct customers.
Discover 10 more e-commerce functions that enhance your UX on The Optimum7 Blog.
To design a bespoke customer experience for your brand, speak with our CX experts today!
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