How to Boost the Performance of your Business Website with Great SEO
Tim Bennett
AI Training Workshops for business leaders and teams | BOB-E AI Founder & MD at Powerhouse Digital + My Cloud Media
In my recent blog article, I cover all the necessary steps to help you attract new visitors to your website and convert them into satisfied customers, who not only use your service again but recommend you to others.
I give you an insight into how to choose the best keywords for your B2B website, create content that search engines can read and understand, and demonstrate how linking with outside sources can increase credibility and trust with your customers.
On-page SEO tips
- Using keywords
- Keyword research
- Optimising SEO keywords
- Creating on-page SEO content
- Optimising web pages
- Mobile optimisation
Off-page SEO tips
- Building links through off-page SEO
- Using social media and email
- Using industry thought leaders
- List in business directories
- Appearing on Google maps
What exactly is Search Engine Optimisation (SEO) and why is it important?
Put simply, Search Engine Optimisation is about making sure that your business is high in the lists produced by search engines, such as Google when somebody is looking for the product or service you provide.
It’s an essential component in the first stage of inbound marketing – a technique for drawing customers to your website.
It’s important because if your business isn’t visible to the search engines it won’t appear when a potential customer searches for the product or service you supply.
So how does SEO work?
You’re probably very familiar with using the internet to search for general information, goods and services.
Of course, you’re not the only one using the internet in this way – over 3 billion searches are made every day on Google alone.
Think for a moment about how you would search for something. Perhaps you’re looking to find a nice seaside cottage to rent for a week in June, in which case you’d probably type in something quite specific like ‘seaside cottages to rent’.
What happens next?
Read the full article on my website here = https://www.mycloudmedia.co.uk/blog/209/how-to-boost-the-performance-of-your-business-website-with-great-seo