How to Boost Leads by 450% in 6 Simple Steps

Happy Wednesday,

Did you know?? ?? You can achieve the highest conversion & traffic rates by publishing just 2-4 blog posts each week.

In fact, publishing over 16 pieces of content monthly can net you 350% more traffic and up to 450% more leads!

So then, how did I extrapolate 6 steps from that one, simple piece of advice?

Because it isn’t that effortless.

Your content must be valuable, original, and personalized to your target audience.?

But, we started with a sales and marketing objective: to maximize your qualified leads, right?

What happens when hooking your juiciest qualified leads ?? is at odds with your customer’s need for valuable, original, relevant content?

Worse still, both may clash with the need for your content to establish you as an authority in your niche.

See, I promised I could complicate this for us, no?

And that’s before we remember Google.

In August, news broke that “originality” is getting a buff ???

Moving forward, it’s more vital than ever before as a factor in #searchengineoptimization (SEO).

Suddenly, producing 16 pieces of profitable content each month isn’t so painless…

…particularly when your expertise and passion aren’t in creative writing.

Fortunately, a data-driven content calendar simplifies your content marketing efforts and maximizes campaign ROI.

It accomplishes this by optimizing for organization, transparency, and productivity.?

Best of all, it’s easy to prepare one for your business, even under these tough constraints.

Here’s how you create a data-driven content calendar in 6 simple steps:

1. Set Realistic Goals and KPIs. For example, increasing page views is a measurable KPI that reflects your effectiveness in increasing website traffic.?

Work with your SEO partner to determine which objectives are best to prioritize for your business.

2. Create Content Themes. By targeting a specific category of content, you can build authority for your brand, boost SEO, and attract more qualified leads.?

An experienced content marketing team knows how to find the questions that you should be answering.

3. Brainstorm Content Ideas. Ideate as many unique concepts as possible before you narrow them down based on your needs, consumer demands, and creative bandwidth.?

Collaborate with your copywriters to identify the best ways to engage with your audience.

4. Set Your Deadlines and Publication Schedule. You must publish at a predictable schedule; set your deadlines to provide enough time for revisions and supplementary content.

Coordinate with your video production team to capitalize on the 66% of consumers who prefer to learn about products & services by watching short videos.?

5. Review and Analyze Your Results on a Regular Basis. Track your page views, social media engagement, and other key metrics to refine your strategy moving forward.

Communicate with your e-commerce development experts to determine the best tools for monitoring this data.?

6. Let Your Readers Tell You What They Do and Don’t Want. Let your data dictate what works and what doesn’t, then modify your approach to create content that your customers want.

Work with your Conversion Rate Optimization partner to identify the points in your Sales Funnel that are costing you customers.

Learn more about creating your data-driven content marketing calendar, here.

To attract 4.5x more qualified leads, speak to our passionate content marketing experts today!

Until next time,

Duran Inci