HOW TO BOOST HAND HYGIENE WITH THE NUDGE THEORY
Nowadays, hand disinfection has become a must to limit the spread of germs and infections. However, the latest reports from 2021 still show that compliance levels with this type of hygiene practice are barely above 70%, which means extensive interventions are needed to address this problem (WHO, 2021). One of these is based on the nudge strategy.
NUDGES AND THE "SOFT PUSH"
According to nudge theory, it is possible to alter people's behaviour in a predictable way and target them towards a desired choice. If we pay attention, we will realize that we are unconsciously surrounded by nudges.
This means, for example, highlighting with a sentence next to the associated button that the decision not to ask for a paper receipt for an ATM withdrawal is the most environmentally friendly choice.
These communication strategies are so successful that they can be applied in any situation.
Nudges are strategies that “gently push” people towards better decisions and options. They are elements that, when included in a specific framework, can influence people's decisions.
Recent studies have shown that visual nudging techniques are so simple and easy to implement, that they can be used to efficiently raise awareness of hygiene behaviours in both adults and children. Visual and environmental cues such as posters, pictures and specific slogans combined with ease of use can positively encourage hand hygiene.
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When designing the architecture of a facility, the position of single components can also help people make the best choice. For example, it is essential to locate dispensers that provide sanitiser in areas that are easy to access and in environments where you need to increase the hygiene frequency.
For instance, the IPC range of dispensers, if correctly placed, can positively influence the behaviour of end users, increasing efficiency and frequency of use. IPC dispensers are also suitable for both public and private premises in the healthcare, civil, industrial and hospitality sectors, where hand hygiene is a primary requirement.
IPC HAND SANITISER DISPENSERS
Our range of dispensers has been enhanced and improved to meet the latest and most demanding cleaning requirements. We now have two different models, the standard manual and the touchless. Both can be attached to columns or wall stations
The automatic no-touch model, with the infrared sensor that automatically adjusts the required dose of hand sanitising liquid/gel, is designed to disinfect hands even when no water is available, without touching the device.
The dispenser can be installed on all of our column stations such as the Vulcano Station, which with its multifunctional support structure is equipped with a dispenser drip tray and waste collection bag; the Lipari Station, a simple column structure with a simple design; and finally, the Pianosa Station, which is compact and multifunctional, designed to be installed on walls or commercial vehicles.