How to Boost Engagement On LinkedIn

April 16, 2021, a Forbes Coaches Council Expert Panel shared 15 Techniques For Boosting Engagement On LinkedIn .

Contributing to this article were Forbes Coaches Council members:

Allan Dib , Successwise

Dr. Sharon H. Porter , Vision & Purpose LifeStyle Magazine and Media

Dr. Flo Falayi , The Hybrid Leadership Institute

Lisa Rangel , Chameleon Resumes LLC

Petra Zink , impaCCCt

Joyel Crawford , Crawford Leadership Strategies, LLC.

Gregg Brown , Change Ready Leadership

Kyle Elliott, MPA, CHES , CaffeinatedKyle.com

Gillian Kelly , Outplacement Australia

Lori A. Manns , Quality Media Consultant Group LLC

Jay Steven Levin , WinThinking

Kathy Bernhard , KFB Leadership Solutions

Lori Harris , Harris Whitesell Consulting

Dan Ryan , ryan partners

Gabriella Goddard , Brainsparker Innovation Academy

Additional tips include:

Optimize Your Profile:

• Use a professional profile picture and a customized background banner.
• Craft a compelling headline that clearly states your expertise and value.
• Write a concise and engaging summary that highlights your skills and accomplishments.
• Ensure your work experience is up to date and includes relevant keywords.
• Request recommendations from colleagues and connections to build credibility.

Post High-Quality Content:

• Share valuable and relevant content that resonates with your target audience.
• Create a content calendar to maintain consistency in posting.
• Use a mix of text, images, videos, and documents to keep your content diverse.
• Share industry insights, tips, success stories, and thought leadership pieces.
• Use relevant hashtags to increase the discoverability of your posts.

Engage with Your Network:

• Respond to comments on your posts promptly and engage in meaningful conversations.
• Like, comment, and share content from your connections and industry influencers.
• Send personalized messages or connection requests to build relationships.
• Participate in LinkedIn groups and discussions related to your field.

Utilize LinkedIn Features:

• Publish long-form articles to showcase your expertise and thought leadership.
• Share updates, including company news, achievements, and milestones.
• Use LinkedIn Live and video posts to connect with your audience in real-time.
• Create and share engaging polls or surveys to gather insights.

Collaborate and Network:

• Collaborate with others in your industry for co-authored articles or joint projects.
• Attend virtual events and webinars to expand your network.
• Engage in one-on-one conversations with potential clients or partners.

Analyze and Adjust:

• Use LinkedIn Analytics to track the performance of your posts and content.
• Pay attention to which types of content and topics generate the most engagement.
• Adjust your strategy based on the data to optimize your results.

Be Authentic and Professional:

• Be yourself and maintain professionalism in your interactions.
• Avoid controversial or overly personal topics that may alienate your audience.
• Show gratitude to your connections by acknowledging their support.

Building a strong presence on LinkedIn takes time and consistent effort. Focus on providing value to your network, building genuine connections, and showcasing your expertise, and over time, you'll see an increase in engagement and opportunities on the platform.

Dr. Sharon H. Porter (Dr. Sharon) is the President of SHP Enterprise , the umbrella entity of Perfect Time SHP LLC, Coaching, Consulting, and Book Publishing Firm and SHP Media and Broadcasting. She is the Executive Director and Founder of The Next In Line to Lead Aspiring Principal Leadership Academy (APLA), where she trains, mentors, and coaches assistant principals from across the U.S. who desire to take the helm as principal.

Dr. Sharon is? owner, and Editor-In-Chief of Vision & Purpose LifeStyle Magazine , is the host of The I Am Dr. Sharon Show , and is Co-founder and Vice-President of Media and Communications for WNM Ventures LLC .

She has over 30? years of experience as a school principal, Leadership Development Coach, assistant principal, Instructional Specialist, Curriculum Coordinator, and elementary and middle school classroom teacher. Dr. Sharon is the author, visionary, and publisher of The Next In Line to Lead book series, The Women Who Lead Book series, and The HBCU Experience Anthology, book series .

Dr. Sharon is a graduate of Howard University, Walden University, Johns Hopkins University, National-Louis University, and Winston-Salem State University.? She is a part of the 2019 Harvard University School of Education Women in Leadership Cohort.

?She is a member of the Forbes Coaches Council, International Association of Women (IAW), American Business Women's Association, and Delta Sigma Theta Sorority, Inc.? She serves on the Board of Advisors for The Women of Prince George’s. Dr. Sharon is a Gallup-Certified Strengths Coach and National Association of Elementary School Principal ( NAESP) Certified Principal Mentor.