How to Boost Customer Loyalty

What does a customer or client really want? What would make him or her a loyal fan? What does it take to create a customer for life? What is the lifetime value of your customer? You’ll be looking at both the quantitative and qualitative aspects of those questions, the metrics and the emotional intelligence. We’ll be telling stories, comparing scenarios, seeing what other companies have done to ensure their customers become lifetime customers. You’ll come away with a method to measure the lifetime value of your customers and some real world ideas about creating forever fans of your own.