How to boost book & product sales using Amazon Prime Day strategies

Mark your calendars and get ready, Amazon Prime Days (October 13-14, 2020) are just around the corner! This is a great opportunity for everyone – whether you sell on Amazon, on your own website, or anywhere else.

If you haven’t started planning yet, it’s not too late, especially if you use these Prime Day-inspired ideas to add some sizzle to your sales.

#1 Offer a special "prime" deal for your audience

Nobody promotes quite as well as Amazon. Shoppers are excited and anticipating epic deals as Prime Day gets closer, so why not take advantage of the excitement and offer your own “Prime” deals for products you sell on your website, too?

• The best way to do this is to reach out directly to your loyal customers and fans. This means sending emails to your list and posting updates to your social media.Offer special "prime day" packages where for a limited time several products are bundled for one low price.
• If your clients love packages, take it a step further by creating a subscription service and launch it on Prime Day with free extras or a special reduced rate that will catch people's attention.
• Record a special audio podcast or video tutorial as an extra for one of your books or products and offer it as a special bonus on Prime Day.
• Offer a special personal coaching session or limited-time memberships to your masterminds or coaching groups, with any Prime Day purchase.

#2 Debut new daily planners

If you love the idea of selling a daily planner, but aren’t sure how to get started or worried it’s too late in the game, we can help! Use the already-designed and formatted 2021 daily planner we recently released and sell it as your own!

All you need to do is download the InDesign files for our daily planner, make any changes you want, then use it as your own to sell or share. In just a matter of days you can start marketing and sales for your very own daily planner.

(Learn more about our 2021 Daily Planners including full access to images, files, etc by clicking HERE.)

#3 Prime Days “free-plus-shipping” specials

"Free-plus-shipping" offers are great for Prime Day. It’s the process of offering your book or product for free for a limited time, and the customer only needs to pay for shipping. (This is a very powerful way to build your email list, too!)

(Learn more about how Vervante can support your free-plus-shipping offer by clicking HERE.)

#4 Build anticipation with sneak peeks

Here's one more tip to give your Prime Day deals some extra oomph: Be sure to share "sneak peeks" of the specials you'll be offering in your newsletters, social media and emails. It's a great way to spread the word, build anticipation and join in all of the Prime Day fun everyone is having.

The key here is to be creative - and add value. You don't need to reduce your prices, just give in a way that will excite your customers and make them feel like they got the best prime deal out there!