How to Book More Podcast Appearances and Build Authority

Want to be a guest on more podcasts?

In the latest episode of The Social Media Takeaway Podcast, I spoke with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, about how to successfully pitch yourself as a podcast guest, maximize exposure, and leverage appearances to grow your brand.

Liam was full of great advice on the show. Check out the podcast links in the comments and the YouTube video below.

Here are 7 key takeaways he talked about:

1. Create a Strong Speaker Profile

If you want to be featured on podcasts, the first step is to build a compelling speaker profile. Your profile should include:

• A clear and engaging bio that highlights your expertise.
• A professional headshot.
• Key topics you can speak about.
• Previous podcast appearances or speaking engagements.

Liam recommends using platforms like Talks.co to create a speaker profile that is searchable and discoverable by podcast hosts looking for guests.

2. Pitching the Right Way

Cold email pitches often fail because they are generic and impersonal. Instead, Liam suggests:

• Researching the podcast to ensure your expertise aligns with their audience.
• Personalizing your pitch with specific reasons why you’d be a great guest.
• Clearly stating the value you bring to the show.

A strong pitch makes it easy for hosts to say “yes” to featuring you on their podcast.

3. Leverage AI and Automation

With tools like Talks.co, AI can help match you with ideal podcast opportunities based on your expertise. By automating the matchmaking process, you save time while ensuring you connect with relevant shows.

4. Optimize Your Podcast Topic

Your talking points should be timely and relevant. Regularly update your key topics to align with industry trends and what audiences are currently interested in. Some experts refresh their topics every season or year to stay ahead.

5. Be a Valuable Podcast Guest

Securing a podcast guest spot is just the beginning. To truly make an impact:

• Provide actionable insights and real value to listeners.
• Share your episode across your social media channels.
• Promote the show by engaging with the host’s content.
• Recommend other great guests to help the host grow their network.

6. Build Long-Term Relationships with Podcast Hosts

Your relationship with the podcast host doesn’t end after the interview. Stay engaged by:

• Following up with a thank-you message.
• Supporting their content and initiatives.
• Exploring potential collaborations beyond the podcast.

7. Start Your Own Podcast or Show

One of the fastest ways to establish authority is by launching your own podcast or video series. Having your own platform gives you control over content, guests, and audience engagement while attracting more guest opportunities on other shows.

Ready to get booked on more podcasts? Check out the full podcast episode which has even more valuable nuggets! Do you have any other advice you would add to this?

Liam has also kindly offered a free resource: 8 ChatGPT Prompts to Book Podcast Interviews DOWNLOAD HERE – a set of ready-to-use templates designed to make booking podcast interviews easy.

With these prompts, you can:

• Write a polished speaker one-sheet in minutes
• Save time crafting pitches that get responses
• Book more shows without feeling overwhelmed

There are prompts for speakers looking to get interviews and for hosts seeking ideal guests.

It’s free for a limited time, so don’t wait.