How a Book Helped My Client Make $750,000 in an Unexpected Way

It's crazy! Several years ago, Colleen approached me with a challenge. She started a management consultancy only three months before and knew a book would help her get the corporate clients she needed to get her business off the ground.

It was especially challenging because she was honest enough to recognize writing isn't her forte. Plus, she was working from sun up until sundown to get the business off the ground so she wouldn't have to dig too deeply into her savings. The stress was impacting her life at home with family as well. Anyone who's started a business knows how much pressure there is to bring it up to speed quickly, so it doesn't implode of its own weight.

Her natural tendency is to be an optimist, yet a part of her felt maybe being a book author wouldn't make a difference. But Colleen pressed forward. She took a deep breath and hired me to ghostwrite her business book. A few months after its release, she got a call from the head of a Fortune 500 company after he read her book. She would've never crossed paths with him if it wasn't for her book.

They had a few conversations, and in less than a month, he hired her fledgling new firm to do some contractual work. A little over two years later, her tiny business has earned over $750,000 from this one corporate client. Others have come on board. The nutty thing is she's only sold about 200 books. Uploading it to Amazon is about the only marketing she's done. But Colleen doesn't care. Her aim was never to become a NY Times bestseller. Instead, it was to create a platform of influence, so she was recognized in her niche of the business world.

She credits this shift to the book we collaborated on, and I wrote for her. As a result, she's been able to approach her business with a cool head, going after the big projects and turning down projects she doesn't want. I'm so proud of her, and I'm grateful I get to do this work I love for a living.

If you know of anyone who needs a book to position themselves as more influential, recognizable and authoritative to grow their business, I'd greatly appreciate you referring them to me or forwarding this article to them. Thanks in advance. I appreciate you.