How To Book 10-15 Appointments on Automation from Outbound!

Here’s the truth no one is telling you

Sustaining rising ad costs and salaries without ensuring a high closing % is getting difficult

Also, relying on traditional methods like SEO, Referrals are unpredictable

What you need is a predictable way to book appointments on demand.

This is exactly why building an Outbound (LinkedIn + cold email) Infrastructure is your best bet

Let’s break it down step by step on how you can start booking 10-15 appointments on complete automation from outbound.

Step 1: Set Your Goals & Numbers

To hit your revenue goals, you need to know your numbers.

• If you book 10 appointments → you will need to reach out to X prospects (to be derived based on tests and is different for different businesses)
• If you close at 20% → 2 clients

Your entire outreach strategy should be built around these numbers and reverse engineer from this.

Step 2: Cold Outreach Strategy (Realistic Numbers)

To book 10-15 sales calls per month, here’s a simple breakdown:

?? 100 DMs/emails per day → 3,000 per month

?? 30-40% open rate → 900-1,200 people see your message

?? 10-15% reply rate → 300-450 conversations started

?? 5% call booking rate → 10-15 booked calls

?? 20% close rate → 2 new clients per month

If you're sending 3,000 messages per month and still not getting calls, you need to fix:

? Your messaging (Are your messages compelling?)

? Your sales calls (Are you converting conversations into booked calls?)

? Your offer positioning (Is your offer solving a real problem?)

Step 3: Finding the Right Prospects

Not everyone is a good lead.

You need to find people actively looking for solutions.

Where to find high-quality leads:

?? LinkedIn Sales Navigator – Filter by industry, job title & company size.

?? Competitor’s audience – Engage with people following similar businesses.

?? LinkedIn posts & comments – Reach out to those engaging with relevant content.

?? Community groups – Find prospects discussing their challenges.

Step 4: The Right Way to Send DMs (Without Being Spammy)

Most cold outreach fails because the messages are generic & salesy.

? Bad Message: “Hey, I help businesses get more clients. Interested?”

? Winning Cold DM Framework:

1?? Personalized Opener – “Hey [Name], saw your post on [topic]—loved your insights!”

2?? Pain-Point Question – “I help [target audience] solve [problem]. What’s your biggest challenge with [pain point]?”

3?? Value-First Approach – (If they reply, share quick insights before suggesting a call.)

4?? Casual Call Invite – “I’ve helped others with this—happy to share some strategies. Want to hop on a quick call?”

This approach gets way more replies than a straight pitch.

Step 5: Follow-Up Strategy (80% of Sales Happen Here)

Most people won’t respond immediately. That’s why follow-ups are crucial.

?? Follow-Up Timeline:

? 1-3 Days Later → “Hey [Name], just checking in—had a chance to see my message?”

? 7 Days Later → Share a quick tip or relevant case study.

? 14 Days Later → Offer a new strategy or insight.

? 21 Days Later → “Hey [Name], is this still something you’re working on?”

A structured follow-up sequence can double your conversions without extra effort.

Step 6: Automate the Whole Process (So You Save Time & Scale Faster)

Manually sending 100+ messages daily can be exhausting. Here’s how you can automate outreach without sacrificing quality:

1?? Lead Sourcing & Data Enrichment

Use these tools to find and verify the best prospects:

?? Clay.com – Enrich leads with AI-driven insights.

?? Apollo.io – Find verified emails & phone numbers.

2?? Cold Email Outreach Automation

These tools help you send personalized cold emails at scale:

?? Instantly.ai – Warm up your domains and Automate sending cold emails at scale.

3?? LinkedIn DM Automation (Without Getting Banned)

Use these tools to send connection requests & DMs safely:

?? Heyreach – Smart LinkedIn automation with CRM features.

?? Getsales.io – Personalized email + LinkedIn outreach campaigns at scale

4?? CRM & Follow-Up Management

Track replies, manage leads & follow up systematically:

?? HighLevel CRM – All-in-one sales pipeline & automation.

?? ClickUp – Organize outreach & team tasks.

By using these tools, you can scale outreach, increase efficiency, and focus on closing deals instead of manual work.

Final Thoughts: How to Book More Sales Calls

If you’re sending 3,000+ messages per month and still not booking calls, focus on these 3 things:

? Improve Your Outreach Messages – Make them personalized & valuable.

? Optimize Your Sales Calls – Work on your closing skills.

? Refine Your Offer – Make sure your value is clear.

Once these are dialed in, booking 10-15 sales calls per month is inevitable.

If you need help optimizing your outbound strategy, comment below '15' and I'll reach out to help you build a personalized outreach strategy to help you scale