How to Bolster Your LinkedIn Profile With the Featured Section

LinkedIn has evolved into much more than a platform for professional networking; it’s a hub where you can actively showcase your professional narrative. A key feature that empowers you to do this effectively is the ‘Featured’ section of your LinkedIn profile. This section provides a dynamic space to highlight what you want your network and potential connections to see first – such as articles, posts, media or other significant professional content.

The Essence of the Featured Section

The Featured section is your personal billboard on LinkedIn. It allows you to strategically display content that represents your expertise, achievements and professional milestones. Think of it as a curated gallery of your professional narrative, where you can share your thought leadership, project successes and any content that underlines your professional prowess.

Curating Your Featured Content

1. Diversify Your Showcased Content:Articles and Posts: Share your best-written pieces that have seen significant engagement or accurately reflect your professional perspective.Media Inclusions: Upload or link to videos of your talks, interviews, presentations or any visual content that adds depth to your professional story.Project Highlights and Case Studies: Demonstrate your expertise and success through detailed case studies or overviews of key projects.Client Testimonials and Endorsements: Displaying positive feedback and endorsements from clients or peers can significantly boost your credibility.

How to Effectively Add Content to Your Featured Section

Adding content to the Featured section is straightforward:

• On your LinkedIn profile, click on ‘Add profile section’.
• Choose ‘Featured’, then pick the type of content you want to showcase (post, article, link or media).
• You can feature existing LinkedIn posts and articles directly from them, or upload/link new content.

Best Practices for an Engaging Featured Section

1. Keep It Fresh and Relevant: Regular updates keep your profile current and relevant. Change your featured content periodically to reflect your latest work or achievements.
2. Strategic Content Selection: Choose content that aligns with your career objectives and interests your target audience. Quality trumps quantity – ensure each item adds value and enhances your professional image.
3. Balance and Variety: A mix of different content types can effectively showcase the breadth and depth of your professional expertise.
4. Contextualize Your Content: Wherever possible, add brief descriptions or captions to your featured items. This provides context and helps visitors understand why these pieces are pivotal to your professional journey.

In conclusion, the LinkedIn Featured section is a powerful tool for professionals, especially for those looking to bolster their online presence (which should be everyone!). By thoughtfully selecting and regularly updating this section, you can transform your LinkedIn profile into an engaging and comprehensive portfolio that not only tells your story but also impresses and inspires your professional network.

Key Takeaways

1. Strategically Showcase Your Professional Journey: Utilize the Featured section to curate a narrative that highlights your expertise, achievements and insights.
2. Quality Over Quantity: Be selective about what you feature. Ensure each piece reflects your professional brand and adds value to your audience.
3. Regularly Refresh Your Content: Keep your profile dynamic and interesting by regularly updating the Featured section. This demonstrates your ongoing engagement in your field.
4. Encourage Engagement: Use your featured content to engage with your network, inviting comments, shares, and discussions.
5. Leverage Multimedia: Incorporate a variety of media types to make your profile more engaging and visually appealing.

By effectively utilizing the Featured section on LinkedIn, you can transform your profile into a vibrant showcase of your professional achievements and thought leadership, making it a compelling destination for your network and beyond.

Stefanie Marrone advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20+-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list, follow her blog the Social Media Butterfly and follow her latest writing on JD Supra.