How BMW uses Blockchain in Business?

How BMW uses Blockchain in Business?

Muthukumar Gopalakrishnan Muthukumar Gopalakrishnan

Muthukumar Gopalakrishnan

Solutions Architect @ Relevantz | Design Thinking, Digital Transformation, Generative AI, AI/ML, Blockchain, and Metaverse

发布日期: 2023年2月15日
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BMW is working on a project to use Blockchain in its business operations and also building a blockchain-based customer loyalty program for its clients in Thailand.??

BMW chose Coinweb to help them build its decentralized architecture and the BNB chain will be used for setting transactions. The project is intended to eliminate laborious and time-consuming manual tasks and simplify the organization's vehicle finance offerings.?

CoinWeb is gonna build a Web3 application for the customer loyalty program. The reward system is going to be based on blockchain technology to incentivize BMW group consumers. The reward points will be used to purchase products and services from BMW as well as from its connected environment.?

Transactions will be settled using Binance's underlying native BNB chain.

Blockchain technology is not something new to BMW. It has been using such decentralized technologies since 2018. Earlier they used it to monitor its cobalt supply and make certain that its goods were being sourced ethically.?

#blockchain #loyaltyprogram #customerexperience #businessagility

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