How is Blackshaw staying ahead in the real estate industry?

Blackshaw’s success is driven by a combination of factors, including a (1) a strong attraction culture, (2) investment in cutting-edge technology, and (3) strategic investments in our brand and corporate resources. These factors collectively ensure we remain competitive, continue to innovate, and meet the evolving needs of our clients. How exactly do we do this? Read on.

1. We foster an attraction culture by emphasising three key elements:

A. Providing world-class training: We invest in national and international speakers and trainers to ensure our team members receive the best opportunities to learn from some of the most successful real estate professionals in the industry. This not only enhances their skills but also keeps them engaged and motivated.

Some of our most recent speakers have included James Tostevin, Damien Cooley, Jacqui Cooper, Tom Panos, Caroline Bolderson, Phil Harris, Chris Helder and Michael Crossland.

B. Rewarding high performance: We recognise and reward high performers while setting realistic, attainable goals. This approach encourages continuous improvement and empowers our team to strive for excellence.

Our top-performing agents and PMs have enjoyed trips to Bali, Noosa, and Darwin, and our upcoming incentive trips include Fiji, Gold Coast, South of France and Japan.

C. Celebratory events: We organise events to express gratitude, congratulate achievements, and reward all team members to create a sense of belonging, reinforcing our culture.

Some examples include our National Property Managers Day Cocktail event, welcome lunch for all new starters, Christmas parties, and annual Blackshaw celebrations.

2. We stay ahead in terms of technology

We stay at the forefront of our industry by investing in best-in-market technology. Our focus is on making tasks easier for our team members. By leveraging advanced tools and software, we streamline processes, reduce manual effort, and improve overall efficiency. This not only keeps us competitive but also empowers our team to do more in less time.

Some of our technology platforms include Agentbox, Realtair, Realhub, CoreLogic RP Data, PropertyMe, RiTa and Chat GBT.

3. We invest in our brand and the resources we provide to staff

Investing in our brand and corporate resources is pivotal in staying ahead. We ensure our brand remains strong and relevant, creating trust and recognition among our audience. This trust, in turn, attracts top talent, customers, and partners.

Additionally, we continuously build the right infrastructure to support our growth. This includes expanding physical facilities to grow our footprint and office network, enhancing digital capabilities by investing in technology, and strengthening our supply partner network including relationships with platform providers like Domain, realestate.com.au and Allhomes, VPA financing companies like Campaign Agent, signboard and printing companies like Printforce and Leader Graphics, and other service providers like SATS, Move Me In and Rate My Agent. By doing so, we can better serve our clients and adapt to changing market dynamics in an always-evolving real estate space.