How Bitesize Bio attracts 1.7M researchers annually

TL;DR: Building a powerful brand with content marketing takes time but can lead to sustainable, long-term growth. In this article, I discuss how Nick Oswald built Bitesize Bio, a website that attracts over 1.7M researchers annually.

When?Nick Oswald?began Bitesize Bio, he had no experience in content marketing or search engine optimization. Instead, he was a PhD scientist working at the bench for a biotech start-up. However, what he lacked in marketing knowledge, Nick made up for in a keen desire to help other researchers and promote knowledge sharing in science.

In 2007, Nick published the first Bitesize Bio article on mastering DNA ligation. Other researchers loved the website and offered to contribute their wisdom to the platform through educational blog articles. This soon added up to hundreds of article contributions over the years.

Today, Bitesize Bio attracts over 1.7M users annually, with researchers coming to the site to collaborate, share their knowledge, and learn from each other. Creating a successful online platform like this took years of work. However, having a brand your audience recognizes and trusts is your best lead-generation asset.

Nick's tips for a strong content marketing foundation

To attract more traffic to your brand's website, you'll need a solid content marketing strategy. I've summarised some of Nick's top tips below:

• Listen to your customers: To create content that truly resonates with your audience, you must have a deep understanding of their needs and pain points.
• Keep your content evergreen: Avoid publishing news stories on your site and stick to content that will remain relevant year after year.
• Optimize legacy content: Ongoing optimization of your articles will ensure they remain timeless and accurate.
• Invest in SEO support: This includes ensuring your site demonstrates expertise, experience, authority, and trustworthiness (EEAT).

If you want to start building your content library or optimize your current strategy, I've summarised Nick's content marketing wisdom in this article, How Bitesize Bio uses scientific content marketing to attract 1.7M researchers annually. By incorporating these suggestions, you can create a more effective content marketing strategy for your life science brand.