How Bing Chat is changing the search habits of consumers with conversational AI and what this means for marketers

Microsoft has recently announced the incorporation of OpenAI’s ChatGPT into Bing search and Edge browser. This move is being hailed as a disruptor moment, like the world has not seen since the arrival of the iPhone sixteen years ago. If the gamble pays off, it could change the way we search the web, giving users information in a condensed form based on multiple sources instead of visiting individual websites.

Bing offers something deeper: a single answer based on its own search similar to the way ChatGPT does, this will get prominence over the traditional lists. In a way, the refreshed Bing is a reflection of changing consumer behavior towards bite-sized content as users’ attention spans get shorter.

The integration of conversational AI into search engines will transform the way consumers look for information and discover brands and products. This new launch by Microsoft could encourage some consumers to switch to the browser and alter the search market share.

However, not everyone welcomes this new AI overlord to Bing search, especially companies that work in open web advertising markets, where money flows to publishers after a web searcher clicks over to a website.

In conclusion, Bing Chat is changing the search habits of consumers with conversational AI by providing more concise and human-like responses to queries. This has the potential to alter the search market share and change the way consumers discover brands and products. For marketers, this means adapting to these changes and finding new ways to reach their target audience through Bing Chat and other conversational AI platforms.

If you would like to know more about how AI will affect SEO & Google ads, please connect with us at [email protected]

#bingchat #conversationalAI #chatgpt #chatgpt4