How Big Is Your Squad?

It's no secret that the internet is a vast space. If you are relying on the expertise of a generalist to guide you through the digital marketing realm; you're missing out. Make sure your squad is big enough (and smart enough) to lead you on a path of virtual success. Your team should include (at least):

• Liaison who is always available to answer your questions and support your day-to-day requests.
• Content writer to tailor the text associated with your business to not only readers, but web crawlers.
• Web Analytics Specialist to measure, analyze, and diagnose the data impacting your site.
• Account Executive to maintain the relationship of your company, facilitate regional trends and activities, and provide sales insights and opportunities.

It's important to go into digital marketing with a team you can trust. Make sure yours has your brand's best interest at heart. Stay engaged and collaborative and watch the results!