How big retailers are battling the last-mile delivery squeeze
Paul Young
Experience Senior Financial Planning, Analysis and Reporting SME seeking P/T or F/T job.
Squeezed between rising logistics costs and consumers who have come to expect products at the click of a button, retailers are relying on price increases, customer experience differentiators and tech improvements to keep profits up, retailers said at an industry conference this week.?
Passing some costs to consumers through subscription programs, along with the incorporation of artificial intelligence and predictive technologies can help companies maximize revenue from delivery channels, executives said. Similar to Amazon Prime, subscription programs allow customers to get free shipping in exchange for regular membership fees.
Subscriptions
Flat-fee subscription programs for free shipping — which are offered by 塔吉特百货 , 沃尔玛 and Kroger — are one way to recoup some of the costs, as consumers willingly pay for the convenience, retailers said. Consumers also have opportunities for free pickup in stores and free returns, according to Glass.
Leaning into customer experience
Flexibility and experiential improvements in delivery programs might encourage some consumers to join subscription-based delivery programs instead of physically going to stores.
Such programs can, for example, ensure all food items are kept at an optimal temperature — maximizing convenience for the customer, said Michael Baker , head of final mile at Kroger.
I have worked on supply chain management solutions over 30 years. Here is a bit more color:
Paul Young CPA CGA
Paul is a former IBM Customer Success Manager that has deployed over 300 data and AI solutions across industry and geographies for the past 8 years. Paul is a Financial Planning, Analysis, and Reporting SME working with data including integration of macro and micro indicators as part of the integrated business planning and reporting cycle.
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