How big is the energy consumption of AI? ??
Welcome! This week let's answer a straightforward question - how power hungry is?#ai? And can using it in your marketing activities lead to?#greenwashing?
How big is the energy consumption of AI? ??
Once the operations are up and running, the energy demands to answer queries are quite similar to doing a simple?Google?search. However, it is a constantly evolving field and the computational demands of AI?#training?processes, especially These algorithms require a tremendous amount of power to train, posing significant concerns related to energy consumption and environmental impact.
Several estimates of the energy requirements to train sophisticated models requires hundreds of petaflop/s-days of computation for training, consuming a power equivalent to running several thousand homes for a day! What's even more fascinating is that the energy consumed in training these models isn't a one-time deal – additional computation (and hence energy) is required every time the model is fine-tuned or retrained with new data. This raises intriguing and important questions about the future of energy use as we continue to scale AI and highlights the necessity of driving innovations in AI efficiency and sustainability.
Is it possible for AI to greenwash? ??
AI models have also been instrumental in uncovering "greenwashing" - the practice of conveying misleading impressions of environmental friendliness. A recent study indicated that advanced AI models, used currently can detect greenwashing in various texts with a precision rate of around 92%. This underscores AI's potential role in promoting corporate honesty regarding environmental impact and sustainability commitments.
However, if you are good with math, you can see this rate of accuracy leaves 8% of creating potentially misleading information. That includes both leaving greenwashing in texts you are proofreading and asking it to create new material.
What to do then?
As with everything in life, there is nothing that can fully replace a true professional. You can also use our?greenifs.ai?marketing assistant. It checks your texts for any potential greenwashing and makes sure it aligns with green marketing guidelines specific to your region.
Fun and interesting facts??
One famous incident of AI greenwashing, or simply a wrong interpretation of a situation is when an AI developed a quite interesting 'misunderstanding' about renewable energy. During a public demonstration, a user asked the AI to describe the drawbacks of solar power. The AI, having been trained on vast swathes of data from the internet, confidently replied that one of the significant drawbacks was that "using too much solar power could potentially lead to the Sun getting depleted". ??
We hope you learned something useful and will use the power hungry nature of AI wisely. Take care and...