How Big Does Your ‘Brain’ Need to Be?
David Reid
Your one-stop source for sustainable promo merchandise. My work is to help you promote your brands while being kind on the planet. No landfill, no nonsense, no fail service. Talk to us about Net Zero Scope 3 targets!
Thinking about giving a promotional USB stick? Here’s how you can work out how big it needs to be
One of the reasons that USB memory sticks are so popular is the sheer volume of data flying around these days. A memory stick is a great way of easily handing out files, presentations, catalogues, etc and leaving a memory of your meeting. Remember, merchandise is the memory left behind when everyone has gone home.
Promotional USB Flash Drives typically have a capacity of between 256MB - 32GB with the most popular chip sizes being from 512Mb to 8Gb. The question is, just how much data will these chips hold?
To assist your decision-making, we've listed below some basic information to help with your calculations. But do bear in mind that size matters and the text files that contain graphics will be larger as will higher resolution images or video.
· A typical 2-page text file is 60KB
· An average 15 megapixel JPEG photo file is 2MB,
· An average 4-min MP3 music file is 4MB
· A 1 minute 1080p 30FPS (frames per sec} video requires approx. 150 MB storage.
So using these numbers, a 2Gb memory stick will hold around 33,300 text files, 1,000 photos, 500 MP3 audio files or just over 13 minutes of standard video.
Make the most of your memory.
If you are uploading data with your memory stick, you can usually have up to 150Mb uploaded free of charge at the time of manufacture (more is possible but may incur extra costs). If you are uploading data, you should remember that people will be able to delete it unless you specifically request that it is ‘delete protected’. These means that the available memory will be partitioned into 2 separate drives – one containing your data that people can read but not delete or change and a second to which they have full rights for storing and editing their own files. If your data is also available online, you can minimise the amount of data you need to send on the stick and simply provide a link to the online data source which will always be up-to-date.
Et voilà – now you can work out how big a ‘brain’ you need.