How Big Data Is Transforming Marketing

Marketing is firmly rooted in what the customer demands. Once you move away from that, a brand is literally wasting time and precious resources. The best way to know what a customer wants is data, popularly termed as ‘Big Data’.

Big Data has hogged headlines and many experts have called it the new wave of marketing. Now Google Analytics is the first step to really know what’s happening in your target customer’s mind regarding a product or service.

Keywords and search queries are a marketer’s dream because one knows exactly what the potential or current customer is typing into Google. The strategy can be aligned to this extracted data to either attract new customers or keep the old ones coming back to your website.

The best and most transformative part of Analytics is that a certain amount of customization is possible. If you have your target audience figured out to the dot you can decipher what and when they are searching for something, no matter how niche.

In short, analytics has transformed the marketing world by putting the customer’s queries at our fingertips.