How Big Data Directed and Anticipated the US Election Result

The US election is behind us now and Cambridge Analytica. the data company at the heart of the Trump campaign are now able to explain how they used social media big data analysis to spot underlying data trends and drive the Trump campaign.

The team's internal data saw what was going to happen in states like Pennsylvania and Ohio, because it understood who was going to vote on Election Day. Uniquely, Cambridge Analytica understood who the Trump supporters were and the issues they cared about. 

"The analysis was based not on punditry or the art of politics, but on data science and a rigorously scientific approach to research and polling," says Cambridge Analytica CEO Alexander Nix.

Data's alive and kicking. It's just how you use it …..

Bloomberg: "Trump's Data Team Saw a Different America - and They Were Right

" Wall Street Journal: "The election upset is seen as a coup for Cambridge Analytica"

Mashable: "How a little-known data firm helped Trump become president"

Wired: "Cambridge Analytica stood entirely alone. From Nate Silver's FiveThirtyEight model to The New York Times' the Upshot model to the Clinton campaign's own public projections, it seemed a foregone conclusion that Hillary Clinton would win.

Read the full details at Cambridge Analytica on https://tinyurl.com/j5966l5

Alexander Nix, CEO of Cambridge Analytica will be speaking at the annual Big Data, Big Insights event in Stockholm, apply for your place now at www.biginsights.se