How to be a BETTER Leader...

How to be a BETTER Leader...

It's 13 years ago since I embarked upon a career in marketing and it's given me the opportunity to work and lead lots of exciting projects for:

  • The most stubborn traditional businesses who either choose to either digitally transform or die
  • Those who had a digital presence, but who should have locked up for crimes against digital
  • "Digital First"organisations focussing on the cutting edge stuff, but forgetting about the simple/basic things that make the biggest difference

It hasn't all gone swimmingly and there have been some dark roads along the way. 

Those dark roads were often borne from leadership mistakes. Whether they were made by others or by myself, they have helped me learn and become a better, stronger individual, both personally and professionally by:

  • Starting from the bottom
  • Learning from great people
  • Surrounding myself with great people
    (OK not ALL the time, I have worked with some truly sh*t leaders)
  • Getting  my hands dirty
  • Asking (often stupid) questions
  • Slowly growing into a leader 


Leadership, as opposed to management and dictatorship (there is a huge difference between them!) is an area that has always fascinated me.

Having spent the last year going back to my roots, focused on digital transformation (or at least trying!) and away from the 8 years experience I have in creating, developing, nurturing and leading teams it has enabled me to:

  1. Look back at the positive and negative situations from the past - both leading and being led 
  2. Think about if/how these situations could have been dealt with better
  3. Observe leaders and their differing approaches, traits and styles
  4. Identify what ingredients make a great leader and a bad leader
  5. Apply the knowledge



Over the next few weeks I am going to look at each of these 5 stages in the hope that it will at least provoke some thought and debate, if nothing else!

**Note: Donald Trump is NOT used as an example of a great leader.

Neil Terry

Digital Product Leader for SaaS based products

8 年

Great article. Everyone makes mistakes, but its a great leader that admits them and takes something from it and moves forward. Look forward to seeing the follow up articles.

回复

要查看或添加评论,请登录

Mark Terry的更多文章

  • ?? A Call for Integrity & Honesty: Authenticity in the AI Era ??

    ?? A Call for Integrity & Honesty: Authenticity in the AI Era ??

    In the last few weeks, I've immersed myself in various networking events, delving into the challenges facing both…

    10 条评论
  • The 10 Essential Stages of Product Marketing

    The 10 Essential Stages of Product Marketing

    The importance and creation of a Product Marketing functions have exploded over the last few years, much of this due to…

    2 条评论
  • “Data is the new oil" (the 2021 perspective)

    “Data is the new oil" (the 2021 perspective)

    In 2006, Clive Humby claimed that “data is the new oil", fifteen years, big shifts in technology and a global pandemic…

    2 条评论
  • 12 Marketing Trends for 2021

    12 Marketing Trends for 2021

    After 2020, looking ahead is never easy after the year we've all just had..

    1 条评论
  • Keeping it Going by Trying Something Different

    Keeping it Going by Trying Something Different

    March 2020, seems a lifetime ago, but thats the last time I was working. Working on myself In the last few months…

    6 条评论
  • The First 90 Days - Setting Yourself Up For Success

    The First 90 Days - Setting Yourself Up For Success

    How would you approach your first 90 days? It's a question that's asked a lot during latter stages of job interviews…

  • Learning from the Lockdown + 6 Tips for Delivering Marketing Success

    Learning from the Lockdown + 6 Tips for Delivering Marketing Success

    TIMES ARE TOUGH How many times have we heard this (or something similar) recently? Although things are slowly getting…

    12 条评论
  • Do We Need a New Day?

    Do We Need a New Day?

    Just as The Independent announced it's disappearing from the news stands on 26th March, another appears with "The New…

    4 条评论
  • If THIS is the way it's going to be then I give up.

    If THIS is the way it's going to be then I give up.

    2 weeks ago I was on the Tube, travelling to Cobweb's beautiful offices on the 42nd floor at One Canada Square, Canary…

    21 条评论
  • 7 Ways to **ss People off on Linkedin

    7 Ways to **ss People off on Linkedin

    Earlier this year big changes happened in my life, after 8 years of living and working in London, I moved back to…

    18 条评论

社区洞察

其他会员也浏览了