How to Better Identify a Prospect's Brand Identity

We all know the power of an elevator pitch. It's how you introduce yourself to someone new in a matter of seconds, and it can make or break your next business deal.

You'd be surprised how many times I have heard health insurance brokers when asked what makes them different? What do they do for a living? They simply reply with, "Well, I'm a benefits consultant."

Really? Do you know who else is saying that? Everybody? So the next time somebody asks you what you do, and what makes you different? I want to help you have a clear response to those questions.

... And we're going to do that by answering these two questions very clearly:

1) What problem do you solve? When I ask that question, it could very easily be that you go right to:

-I help solve the problem of rising health insurance costs. I get it. I help solve the problem of confusion with buying health insurance or confusion with making decisions in the health care system.

I guess it would be easy to say that ....but I want you to go a little deeper.

2) What's the problem emotionally that you're solving for your target prospects?

-They're probably trying to reduce their health insurance costs. But if I'm a CFO who is responsible for finding more revenue controlling my cost? My inability to solve that problem is having an emotional impact on me right that frustration that doubt that uncertainty, I might be fighting for my job.

That's the problem you are solving on the outside.

What problem do you solve? What problem emotionally are you solving for your prospects?

If you'd like to learn more, let's connect.