How Better Food Labels Can Make You Healthier
Nurture Ranch Higher Standards Spot

How Better Food Labels Can Make You Healthier

I met a rancher last week who had been hospitalized after significant debilitating, life-threatening digestive issues. He was advised by medical doctors to eat only clean food free of antibiotics, hormones and genetically modified organisms (GMOs). GMOs are foods that have had their DNA altered through genetic engineering with DNA from another organism, be it an animal, bacterium, plant or virus.

Shortly after that prescription to eat only clean food, he and his wife, who were both engineers, made the decision to start their own ranch to assure their food supply was clean. He has experienced a significant improvement in his health since changing to a clean food diet five years ago.

I was also inspired to found Nurture Ranch to raise 100% grass fed beef with no grain, antibiotics or hormones after medical doctors specializing in digestive and organ matters brought to my attention the significant dangers in our food supply. Prior to their medical advice, I actually thought I was a pretty healthy eater. I really did not understand how polluted our food supply was.

We live in era of great scientific discoveries, yet we are more frequently diagnosed with inflammation and unusual growth related diseases than in decades past when we had fewer medical resources. Respected research institutions in the US and around the world have verified antibiotics, hormones, chemicals and genetic modification in our food supply change the chemistry in the human body. These changes trigger unusual growth, inflammation and propagate new breeds of super diseases.

Nurture Ranch Believe spot identifies the challenges of giving Megacorp control of the food supply.

Antibiotics, hormones, chemicals and genetic modification are prevalent in well over 90% of all food in the US. This manipulation of the food supply has grown substantially through the efforts of mass food producers and their bio-tech, chemical and pharma suppliers to drive down food production costs.

They’ve done this in part by lobbying Washington to relax regulations and labeling that allow them to more aggressively modify foods and filter communication on how your food is raised, where it is from and how it was processed.

Washington and big food companies are experiencing push back from educated consumers who are using their smartphones to gather information and voting with their wallets when they make their food purchases. But Washington and big food companies are not making the transition to cleaner foods easy. In fact, they are trying to stop it as they argue that they are making nutrition more affordable, which in turn makes people healthier.

If you think I'm exaggerating about the motivations of mega food companies and Washington, and the adverse impact on the food supply and our health from their decisions, here are three examples that illustrate my point;

1)   Skyrocketing health care costs.

Cancer, obesity, cardiovascular and neurodegenerative diseases have increased rapidly over the last four decades as large corporations rapidly expanded the use of antibiotics, hormones, GMOs and chemicals in the food supply and shifted livestock to overcrowded mass production feedlots.

Big food companies argue there is no relationship to how they are raising their foods. Health organizations around the world have validated that how food is now being raised and processed has changed our health and made us all much more susceptible to the diseases that plague us most.

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