How To Best Test Paid Social Creative + Why TikTok Ads Is The Place To Be In 2023!
This week's Facqt ??According to a study by 3M, people process visuals 60,000 times faster than they do text.
This means that using visuals in your social media ads can help you communicate your message more quickly and effectively.
Welcome to the first newsletter of the year! Today, we dive into the following:
This video will teach you:
How To Scale Paid Social
Types of Video Ads for Paid Social
Paid Social extraordinaire, Dara Denney , joins our podcast to talk about:
? TikTok Advertising
? The latest social media trends (what’s working and what’s not)
? UGC
? Creative Strategy
? And, how you can grow your audience on Social Media Advertising.
The TikTok effect is real, indeed! Dara dives into how TikTok is making the standard for content and why personalized storytelling is preferred over typical branded creatives.
She also talks about how much media buying has changed and why Facebook Reps aren’t always the most reliable experts when it comes to social media advertising.
Then, she tells me why it’s so important for founders to make their brand content themselves in order to boost performance and improve storytelling.
Listen to the podcast:
The holiday season was packed with my social media ad reviews! So I'm recapping 5 video ads from the past month and what I thought about each of them beginning with this amazing Christmas ad from People's Choice Beef Jerky . ??
Summary:
???Influencer ads increase performance.
???Unboxing makes your ad more engaging.
???Product shots help make your benefit clearer.
Next up is my ad review for superfood beverage brand, Sunwink ! ??
领英推荐
Summary:
???Captions (or subtitles) help your audience follow along with the video.
???You should always have a strong opening sequence with your benefit front and center.
???Use varied scenes to keep the audience engaged and entertained.
Third on the list is my review of DAYS UNITED 's Hanukkah ad. ??
Summary:
Problem:?The visuals are unclear.
Solution: Close-up product shots throughout the video would help the audience understand the benefit because better storytelling = better performance.
Number 4 is my Palmer's review for their cocoa butter ad! ??
Summary:
What the video did right:?
? It's only 14 seconds long.
? It starts with somebody smiling.
? The product is featured in the opening scene.
? It has an eye-catching headline.
? However, they're not calling out the benefits.
Solution: Have TEXT on the screen.
?? Because, having TEXT is great & having VISUALIZATIONS are great. Having BOTH is even better.
Last is my review of this champion ad from HBO feat. Shaquille O'Neal!
Summary:
???Always lead with the benefit.
???Make sure that the visuals match the narrative.
???Tell a good story because story is everything when it comes to advertising.
TikTok is now banned in 2 more states. (?? @LinkedIn)
Meta continues to compete with TikTok by encouraging people to post more videos, as evident in their ‘ready-made reels’ feature.
This year has been filled with tons of social media drama: Instagram Reels vs. TikTok, Facebook’s decline, everything happening at Twitter, and so much more! So here’s all of that in a nutshell! ????
Book a call today to get a free paid social audit and scale your social media advertising efforts.