How to Best Leverage the Reporting Identity in GA4
Almost on a daily basis, I receive questions about GA4’s reporting identity. Read this article to learn about this feature and the potential impact on your business and data insights.
As with many other topics, you need to dive deep into the ‘reporting identity’ feature to learn exactly how it works and impacts your reports and data.
I will start with a basic introduction to the ‘reporting identity’ feature before discussing key concepts you need to understand when working with this feature in GA4.