How Bering’s Hardware Masters Retail Innovation

Step into the world of Bering’s, a Houston treasure since 1940. Over the years, this retailer has become known for its unique, even eclectic, mix of quality hardware products, upscale home décor items and gifts that are always backed by a personal touch, ensuring every customer finds exactly what works for them. From fine china from such noted brands as Herend to Big Green Egg grills, Bering’s has built a reputation as the go-to store that offers something for everyone.?

??? Embracing Old-School Service With New-Age Tech ??

In today’s fast-paced world, the growing use of technology has made shopping incredibly convenient but often at the expense of attentive advice and service. However, Bering’s has refused to make any such compromises; while it wholeheartedly embraces the use of digital and online services to accommodate customers who cannot easily visit one of its stores, it has taken deliberate steps to include helpful tips and product guides so its discerning customers always feel confident in their product choices.?

In Bering’s, we see a retailer who is truly service minded and customer-centric. Their team works tirelessly to seamlessly blend tradition with modernity, and that business model has fostered an incredibly loyal customer base spanning generations and serving customers wherever and whenever they choose. That is what continues to pull newer generations of customers back to the brand, even as many of them move away and settle too far from the physical stores.

?? A Dream Registry Destination ??

So, it’s no surprise to hear that Bering’s has been a dream registry destination for Texans and continues to attract transplanted Texans as well. Whether planning an important milestone event, like a wedding, or any other celebratory occasion, customers flock to Bering’s for the guided assistance in selecting a wonderful, curated gift list.?

Bering’s management knew their team could deliver the personal service experience hands down but realized that they lacked the expertise to build an actual registry system to match. In need of software to compliment their service, they turned to MyRegistry.com and found the perfect partner.?

?? Collaborate for Excellence ???

“It's been transformative,” Laura Kaplan, Bering’s Marketing Manager, said, noting how MyRegistry worked to build off Bering’s core expertise and customer commitment to provide best-in-class technology for the retailer. “The platform allows us to connect with our registrants? more effectively, especially those who are not in Houston. We can track their preferences in real-time and offer personalized suggestions. This digital connection complements our in-store personal touch, creating a holistic experience for our registrants.”

Bering’s gift registry has not only broadened its reach but has also significantly boosted its sales, ensuring that after 84 years, the cherished retailer is more robust than ever.?

?? Lessons From Bering’s: Find Your Blueprint for Success ??

This Houston institution exemplifies how other businesses should approach choosing strategic partners, whether it’s a technology partner like MyRegistry.com or a resource to enhance any other part of the customer shopping experience.?

In Bering’s case, the retailer’s mission—to provide the best customer service anywhere—has become a way of life and a distinct advantage over big box retailers and faceless ecommerce websites. Their partnership with MyRegistry was a strategic move, Kaplan explained. Bering’s was looking to blend its in-store experience with the convenience of technology, but, more importantly, the retailer knew finding the right partner was of the utmost importance. “MyRegistry offers a level of engagement that aligns perfectly with our commitment to customer service,” Kaplan explained. By focusing on Bering’s exceptional service and extraordinary tradition, MyRegistry.com has helped the retailer continue to expand its legacy, positioning it for enduring success for even more generations to come.?

For other retailers hoping to do the same, the blueprint is simple: Look in the mirror and understand your core strengths and expertise. Make sure to lean into these attributes; they’re your brand’s competitive advantage. Then, find best-in-class partners that will go above and beyond to enhance and augment your strengths in today’s ever-changing world.

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