How To Benefit From Using Videos On Your Website

There are over 1 billion websites on the World Wide Web?

That’s a lot of businesses competing for attention. With the huge amount of online activity, the ability to attract, engage and get visitors to your website, and stay there, is crucial.  

Website Videos help to increase click through rates and the time spent on a website. Therefore, creating video content for your website is vital in helping you stand out in the busy online world.

What are the benefits of Website Videos?

?          Grab the attention of website visitors

Most visitors stay on a web page for an average of 15 seconds. This means you need to get their attention immediately, and keep them there as long as possible. A video gives visitors an interactive and engaging experience that helps them stay on your site longer, getting to know your business better.

?          Be more consumable

A website video gives visitors the ability to watch and listen while doing other things at the same time, making it easier to digest. Due to the video content the chance that your visitors stay on your website longer is increased, helping them understand more about your business.

?          Demonstrate your products

A demonstration video is an excellent way to showcase your products and services. Showing visitors the products and services you provide, helps them understand what you offer ands greatly assists in the decision making process. It’s a great way to build credibility and highlight your business branding.

?          Increase your search rankings

Google loves video and prioritises video results in search. In fact they also own the second largest search engine YouTube, and it’s clear that video is the way to go. By including videos on your website you’re helping to improve the SEO of your website, thereby maximising the visibility of your website among the billion or so out there.

?          Omnipresence

We would all love the ability to be everywhere and accessible to everyone at once. Website videos enable you to do just that. You can promote, educate, demonstrate and more. Additionally, you can share the video content you produce across social media, your emails and other distribution channels to create a strong presence across different platforms.

?          Return on Investment (ROI)

Website videos offer a better ROI versus traditional text filled web pages. This superior ROI is achieved through improving the favourability of your brand, products, or services. In addition, website videos increase brand awareness which can contribute to improved market reputation and sales. Finally, is the fact that videos are easily managed on your site without the need for intensive web management skills.

?          Credibility

Website videos increase the credibility of your business, products and services as they enable viewers to see your business in action. Combined with video testimonials, website videos are the ideal tool to provide engaging content that increases credibility, shows your authenticity, improves audience engagement and ultimately, sales.

Two types of website videos?

There are several types of Website Videos, each has a different purpose and a different structure.

Two types of website videos are:

1.        The welcome video

2.        The explainer video 

The welcome video?

The welcome video is an excellent way to get the attention of your website visitors. It gives you the opportunity to welcome prospective clients, and introduce them to your business.

Most customers prefer to buy from a business that is friendly, warm and authentic.

The welcome video should serve as a brief introduction to how you can help your website visitor.

Your welcome video should achieve a click through to the website pages that provide more detailed information about your products and services.

What is included in the Welcome Video?

1. A brief benefit-driven statement.

You only have a few seconds to reassure viewers that they’re in the right place so you need to focus on how you can provide a solution to your viewer’s problem.

2. Directions to the website pages that can help them.

Not only do visitors return to websites that offer helpful resources such as blogs, videos, and testimonials so it’s best to direct them there, but also by guiding them and not selling to them you are building credibility as a trusted resource.

3. Call to action.

People take action when given very specific directions so make sure to end your video by telling viewers what you’d like them to do e.g. opt in to the email list in return for a valuable piece of content such as a worksheet, article, guide etc.

4. Not too much.

Don’t overwhelm your viewer by asking them to sign up, follow you on social and share content. Give them one call to action and keep it clear. After all, if they enjoyed your video content they will be back for more!

5. Be Succinct.

A welcome video should be short and to the point. A couple of minutes is sufficient.

Create a welcome video that engages and connects with viewers, this will help you to convert your website visitors into clients.

The Explainer Video

The explainer video provides details on a particular product or service. This demonstrates your experience and expertise both visually and audibly.

To build trust and demonstrate that you are an expert in your field, sharing some of your knowledge and showing website visitors that you have the right product or service to solve their problem.

As it is targeted, and the viewer has chosen to watch it, there is usually a higher level of interest, which means the viewer is more likely to watch it for a longer period of time than a welcome video.

The Explainer videos is a valuable addition to a business website. They also provide a great shareable snapshot of what your business offers and are worth sharing via your social media, newsletter and other distribution channels.

What should an explainer video include?

1. The important information.

The explainer video should be a concise and memorable way to create a positive impact on your audience. Tell them who you are, what you do and how you can solve their problem.

2. Not too much.

People sometimes want to add as much information as possible into a short video. Overwhelming the viewer will see them ‘switch off’ due to information overload. it’s essential to limit the product/service details to only the most important things your customer needs to know.

3. Dedicated content.

The purpose of an explainer video is to provide more detail on a particular product or service, its content should be directly related to a specific product or service you provide.

4. A crossover promotion.

Given the viewer is interested in learning more about how you can help them, it’s ideal to introduce some complementary products or services that may be of interest, as well as a click through link for further information.

5. Call to action.

People tend to take action when given specific instructions. Therefore, it’s essential to ask website visitors to do what you would like eg call you, complete an online form or book for an initial free consult.

"Video is the most engaging medium you can use to get your message out" Paul Sheaffe, Pauls Productions

Pauls Productions specialises in producing engaging website videos for business.

Please contact us to discuss how we can help you increase visitor engagement on your website.

Email: [email protected]

Phone: 04 3939 1033

https://paulsproductions.com/video-for-web/