How to Become a YouTube Influencer
So you have a talent you are passionate about pursuing and are looking to increase your visibility by putting your skills in front of a larger audience.
Read Full Article: How to Become a YouTube Influencer
The cheapest and easiest way to do this may very well be from the comfort of your own home. With your computer, internet, and some simple equipment (hello, smartphone), you could be on your way to being the next big YouTube influencer.
Related: How to Become a YouTuber – The Checklist
What exactly is a YouTube influencer?
A YouTube influencer is a content creator who has established a large following on the video platform.
You may have heard this term thrown around on social media or in conversations with friends, but aren’t quite sure what it really means.
Put simply, a YouTube influencer is someone who builds a substantial following on the video platform of YouTube, sets trends, and provides information for others looking to purchase a specific product or service, for example.
Some of the most popular YouTube influencers are performing artists, visual artists (including makeup artists), and athletes. Creating videos on YouTube allows them to share their skills and make them easily accessible.
“You love to perform and you love to <fill in your interest here>. Do both at the same time by turning the camera on and including the audience in your project.”
Related: How To Start A YouTube Channel On a Budget
What should my first steps be?
Create a YouTube account, build your profile, and come up with an idea that represents you and does not try to appeal to everyone.
First, and foremost, you need to create a YouTube account, which, in addition to uploading videos, will allow you to add photographs, leave comments, and explore other accounts.
To get started on your content once you have your account and are logged in, you’ll need to create a new channel. You may also be asked to verify your account.
Be sure to make your name memorable and consistent with your brand. You need it to be quickly searchable, so nothing too complex or repetitious with other popular users.
In terms of branding your channel, think carefully of what skill you are showcasing and what vibe you want to give off. “This is an opportunity to be creative and show your personality.”
“A lot of novice content creators create random videos that they think everyone will like. What usually happens is because they’re trying desperately to appeal to everyone, they end up appealing to no one.
Think hard about who you’re creating content for. Are they TV actors, ‘Game of Thrones’ fans, Harry Potter fans, or horror film lovers? Be specific.”
Related: How to Become a YouTube Millionaire + Top 25 YouTube Millionaires
The content should be reflective of your skillset and brand. “Come up with a theme for each show, or for a whole series, and keep producing content,” .
Some of the most popular types of YouTube videos encompass genres including funny animals, video game walkthroughs, product reviews, how-to guides, gossip videos, comedy or sketch routines, pranks, parodies, educational videos, at-home-shopping or unboxing videos (often done with expensive gadgets or toys), shopping sprees and hauls, and vlogs.
Read Full Article: How to Become a YouTube Influencer
You’ll notice that certain genres lend themselves well to successful YouTube influencers, while others are more for sharing a specific moment someone thinks that a larger audience might be touched by, such as a cute video of their pet or a soldier being reunited with their family.
How often should I be creating videos?
More videos are better on YouTube because followers love content, but it is always quality over quantity with what you create.
Ideally, to truly build a fanbase, you should be adding a video with quality content every day. If this is not possible, as some types of videos take much more production time than others—and paying your rent is, you know, a thing—don’t add content just for the sake of content.
Quality over quantity is important. Find a routine that you can stick to and advertise to your audience (i.e. a new video every Friday, two posts a week, etc.)
Related: How to Create A Viral Video
Who are successful YouTubers I can model my approach after?
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