How to Become a Top-Performing Salesperson (By Simply Taking Action Consistently)

The gorgeous Sally is the assistant manager at a famously trendy restaurant in Osu, and in my books, I’ll give her 9/10 on my female attractive scale.

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She’s brown-skinned (5 ft 7), slim-faced, and curvy with a beautiful personality.

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I mean, what’s not to love about her?

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She has that smile that literally radiates the entire room.

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The Love Triangle and Michael’s Hesitation

So, two eligible bachelors, Michael and Roland, have their eyes on Sally.

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Michael, a regular patron at the restaurant, is extremely attracted to Sally, but he chooses not to approach her.

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Why?

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Because he likes her too much and he’s not sure if she likes him back.

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He knows he will feel gutted if she rejects him, so he’d rather take his time before he makes a move.

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Roland also finds Sally very attractive, and he approaches her, gets her number, and sets up a date with her.

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Both men are over 6 feet tall and are top executives at different multinational companies.

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Need I add that they’re both doing very well for themselves financially?

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The Aftermath and Roland's Withdrawal

After two dates with Sally, Roland discovers their connection is not strong enough to move forward, so he politely withdraws himself from Sally and opts to remain friends.

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On the other hand, Michael is still hesitating and waiting for that magical day when everything feels right for him to approach Sally and let her know that he likes her.

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Michael eventually gathers the courage to approach her, and as you know, women are intuitive.

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She always knew Michael wanted her, and at first, she was interested, but he never asked her for her number or tried to set a date with her.

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After all this time, she started getting this friendly vibe from him.

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So, she did what every lady would do when she’s about to reject a man nicely.

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She politely lets him know she’s seeing someone and that it wouldn’t be appropriate for her to go on a date with him.

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Michael is completely devastated.

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After months of fantasizing about the potential of a relationship with her, only to discover that she is already in a committed relationship.

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What Michael doesn’t know is that if he had let her know he liked her, they could have gone on a date, and if the connection was there, she’ll probably be his girlfriend right now.

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But no!

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He let analysis paralysis get the best of him.

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And it’s not even a guarantee that if he had approached her earlier on, she would have accepted.

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She may have politely rejected him at the time, too.

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However, there’s a difference here.

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He wouldn’t have invested all that energy daydreaming and nightdreaming about her having all these fantasies.

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He wouldn’t have wasted all this time.

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He would have known quickly, and of course it will sting a little, but not as hard as it is right now.

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The Parallel and the Importance of Action

Now, why am I sharing all this with you?

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I’m drawing a parallel here because in life everything is connected.

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In my other life, as a dating coach, I teach men how to become the best version of themselves and attract the right women.

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But here’s the connection: I can say the same thing about salespeople.

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Sales Lessons from Dating (Overcoming Fear of Rejection)

When I first came to Ghana, I didn’t know anyone (in the business world).

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So, I had to buckle up and hit the ground running.

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I needed to meet a significant number of people in order to offer vehicle rental and leasing services.

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All I had was a notepad, a cellphone, LinkedIn Sales Navigator, and cold calling scripts.

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I am not exaggerating when I say that I would make between 70 and 100 cold calls per day.

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There was no time to waste.

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I didn’t know all this fancy marketing that I’m doing now.

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At this time, I had never even heard of copywriting.

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But I knew I had to work the phones and get meetings.

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I was teamed with two other salespeople who were struggling to even make five cold calls per day.

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They feared that people would be harsh on the phone.

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They feared getting rejections from total strangers.

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I gave the leads, wrote the scripts, and built the entire sales process.

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All they had to do now was make the d*mn call.

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However, they will engage in activities such as checking social media, conversing with each other, consuming more coffee, and checking their emails, with the exception of making phone calls.

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I was so frustrated and couldn’t understand what this fear of rejection was all about.

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So, what if the prospect on the other end of the phone wasn’t interested?

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So, what if he or she wasn’t friendly over the phone?

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They don’t know me from a hole in the wall, and I’m actually encroaching on their own time.

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They have every right to reject me if they don’t want to talk to me.

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That’s cool; on to the next, please.

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I knew it wasn’t personal, but for some reason my co-workers took it personally.

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This was my first taste of the mentality of salespeople, or should I say people in general.

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They spend an excessive amount of time thinking, overanalyzing, and worrying about things that will never happen.

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I’m willing to bet $100 that if you’re reading this and you know me from my early days, you know I will call you until I get that meeting or deal.

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I don't have the time or bandwidth to overthink scenarios that might never occur.

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I would rather spend my time in discovery.

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I’m always asking, “Are you my client or not?”

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Of course, not in those exact words, but you get the point.

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There’s no need to postpone the inevitable.

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If it’s going to be a rejection, giving it more time is not going to make it miraculously become an acceptance of your proposal, whether it’s a request for their personal details or a meeting.

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In fact, I insist on hearing negative news first.

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I’d much rather deal with the tough things first.

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"You need to have brass balls," my mentor Dan Kennedy famously says, and I'm paraphrasing here.

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Don't Waste Your Time

The point here is simple: don’t waste your precious time.

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Please take note of the qualifying adjective.

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Time is so precious because lost time can never be replaced.

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We can replace most things, but we cannot replace time.

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For your own sanity and the success of your company, build Brass Balls.

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No one ever dies from rejection.

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Yes, it does sting a little, but that’s it.

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It’s no big deal.

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Here’s usually how it goes...

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I’m not interested.

I’m not interested.

I’m not interested.

I’m not interested.

I’m not interested.

I’m not interested.

I’m not interested.

I’m not interested.

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Actually, I’m interested; tell me more.

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I can sit here and tell you not to worry about rejection from sun up to sun down, but that wouldn't do much for you.

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I can tell you to build Brass Balls, but the question you’re probably asking is, “How?”

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And that’s a great question.

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You see, a lot of times people expect great change by telling people what to do.

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But that’s only a band-aid solution (temporary at best).

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A more permanent solution is actually becoming.

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And becoming the type of salesperson with Brass Balls doesn’t happen overnight.

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Ever heard the saying, “Rome wasn’t built in a day?”

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Here’s the deal:

If you want to become a doctor, there’s probably an 8-year program for that.

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If you want to become a lawyer, there’s probably a 5-year program for that.

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If you want to become an engineer, there’s probably a 5-year program for that.

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You can also say the same about becoming a salesperson with Brass Balls.

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Fortunately, it takes much less time than the above professions.

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And you could even make more money than doctors, lawyers, and engineers, but only if your skills are up to par.

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You see, businesses are hungry for the best salespeople.

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I mean, why not?

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They’re already spending so much money on direct and digital marketing.

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And when the leads finally come in, they sure hope you’re not turning away potential customers with your mediocre sales skills.

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No business owner wants salespeople who cost money.

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You were hired to make money and drive revenue upwards.

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There must be some type of Return on Investment (ROI) for you to remain an employee in your company.

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And the best salespeople have job offers literally knocking on their door.

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Now, that’s where I come in.

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Over the last 6 years, I’ve created programs that’ll build your mindset and ultimately skyrocket skill level, inch by inch.

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Specifically, you get to train one-on-one with me and receive coaching every week.

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Sales doesn’t have to be this painful thing you run away from.

Take Action Now

So, if you’re a business executive or owner and you believe your team can produce more than they’re currently producing, please get in touch with me asap.

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Send me a reply or DM, and I’ll get you started.

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See you on the inside.

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This is Christopher Njokanma, signing off.

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Every week, I stay committed to providing value for you. Remember, my daring reader, to Like, Comment, and Share this article, for it might be the boost someone needs to boost their performance in every aspect of their lives. Stay tuned for more awe-inspiring insights and discoveries in the captivating world of unconventional success.

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Christopher is the President @ Cloud 98 - We power your brand's growth by harmonizing content and conversion.