How to Become a Thought Leader in Today’s Competitive Marketplace

A thought leader carries a level of credibility that makes others want to pay attention to what they have to say giving them a competitive advantage. This is extremely important for brands, whose goal should be to have a handful of well-respected thought leaders on staff giving the overall brand a higher level of credibility in front of clients, employees and industry observers. But there is more to it than just that.

Thought leaders provide insight based on their experience and passion. They share their expertise through industry stories, blog posts, videos, infographics, eBooks and on social media. By providing real value through these channels and as they build a reputation, they attract business, especially in the B2B market.

Two-thirds of executives, according to a study by Grist, look for thought leaders to help them stay ahead of the curve. Furthermore, executives are more willing to buy from thought leaders, especially in the complex world of B2B sales. They are even willing to pay a premium to work with thought leaders.

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