How To Become A Thought Leader Online: The Hub & Spoke Model ??

How To Become A Thought Leader Online: The Hub & Spoke Model ??

Good morning, good afternoon and good evening Thought Leaders!

Ever wondered how to steer your Thought Leadership journey towards success?

Well you're in luck, because in this edition of the TLH, we're unravelling the mystery behind the hub and spoke model and its profound relevance to thought leadership and marketing.

I went into more depth on this on one of my first ever podcast episodes, click here!

?? Decoding the Hub and Spoke Model:

The hub and spoke model is system with a central hub that serves as the focal point and connects various subsystems or components to an outer system.

Imagine it like the heart of a wheel, with spokes branching out to connect to the rim.

Now, let's apply this concept to thought leadership.

?? From Wheels to Wisdom:

Picture a car tyre – you've got the central hub, the spokes, and the tyre encompassing it all.

In the realm of Thought Leadership...

The Hub = Your podcast, radiating insights and expertise.

The Spokes = The diverse channels through which your message reaches your audience – social media, blogs, newsletters, collaborations, and more.

The Tyre = Your overarching Thought Leadership strategy, guiding your journey towards becoming the authority you're destined to be.

?? Benefits of the Hub and Spoke Model:

  1. Maximised Reach: By leveraging multiple channels (spokes) connected to your central hub (podcast), you amplify your message and reach a broader audience.
  2. Increased Engagement: The hub and spoke model fosters deeper engagement with your audience by delivering consistent, multi-faceted content across various platforms. Keeping you front of mind for your ICPs.
  3. Enhanced Authority: Establish yourself as a Thought Leader by consistently disseminating valuable insights and expertise through a variety of channels, positioning yourself as an authority in your industry.
  4. Streamlined Efforts: By centralising your content production around the podcast hub and repurposing it across different spokes, you streamline your efforts and maximise efficiency.

??? Podcast Episode Spotlight:

Want to dive deeper into the hub and spoke model?

Click here → https://reidentify.co/podcast to tune in to our latest episode about this!

Discover how this model can supercharge your thought leadership efforts and propel you towards industry dominance.

?? Ready to Implement? Here's Your Action Plan:

  1. Listen In: Tune into our podcast episode to gain a comprehensive understanding of the hub and spoke model.
  2. Map Your Strategy: Identify what becoming a Thought Leader looks like for you, and reverse engineer what the hub, spokes and strategy you will need to get there looks like.
  3. Prepare Your Hub: Be consistent with creating and releasing podcast content, and create the podcast content in a way that sets your spokes up nicely.
  4. Identify Your Spokes: Leverage the power of social media, newsletters, blogs, and collaborations to amplify your podcast's reach and impact.
  5. Refine and Iterate: Continuously evaluate and refine your Thought Leadership strategy, keeping the hub and spoke model at its core.

?? Spread the Word:

Know someone who's navigating the waters of Thought Leadership?

Share this newsletter/podcast and invite them to join the conversation!

Once again, click here → https://reidentify.co/podcast to tune in to our latest episode about this!

That's a wrap for today's edition of our newsletter.

Cheers to steering your success in the right direction ??

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