How to become a successful Mandevilla / Dipladenia grower in 3 steps?

Forget other crops, make more profit and step into the world of Mandevilla. To all those passionate about floriculture and aspiring to become a Mandevilla / Dipladenia grower, believe in yourself and know it is not difficult to achieve. You can make your dream come true with the right choices and following the correct procedures.

First things first.

If you want to become a Mandevilla grower, it’s essential to understand the distinctions between Dipladenia, Mandevilla, and Sundaville. However, if you’re already familiar with these differences, please skip them. We’ll provide a summary for those who need a quick explanation or clarification.

Dipladenia, Mandevilla, Sundaville??

Every so often, there can be confusion about the meanings of specific terms. The Dipladenia genus has become increasingly popular since 1900, and as more species and types of growth became available, a new genus name was required. The larger varieties were renamed Mandevilla, while the smaller, bushy variants retained their original genus.

Sundaville? is a registered trademark of Mandevilla hybrids, owned and bred by the Japanese breeder Suntory Flowers Ltd. In Europe (EAME), Sundaville? is tested and traded by MNP / Suntory, while in the rest of the world, it is sold as Sun Parasol? by Suntory Flowers Ltd. Yeah, Sundaville? and Sun Parasol? are twin-sisters.

Propagation from cuttings or seeds?

Like almost all species, Mandevilla can be grown from seeds and cuttings. However, all commercial varieties are propagated from cuttings to ensure the best uniform quality. As a grower, you can order high-quality young plant material (rooted cuttings) to start growing beautiful Sundaville? varieties. This is possible through propagators who cultivate controlled mother stock using clean starting material from the lab (in vitro) like Perfect Plants.

Step 1.) Is it that easy to grow Mandevilla, then?

It’s not as simple as it may seem. If it were easy, everyone would be doing it. The success of Sundaville? and Mandevilla as a crop is largely because they are not easy to cultivate. This results in steady market growth with stable prices, which allows everyone in the supply chain to earn a good living over the long term.

The process of growing Sundaville? is time-consuming and requires dedication and perseverance. It’s a year-round cultivation that demands your full attention and the right tools and investment. However, you'll reap the benefits if you put in the effort correctly.

Why do you need to become a Mandevilla grower?

Becoming a Mandevilla grower can feel like a monumental achievement, akin to the first man landing on the moon. As someone famous once said in the 60s, “We choose to go to the moon. Not because it’s easy, but because it’s hard.” That’s why we refer to our Sundaville? growers as pioneers.

Despite the challenges, many decide to become Mandevilla growers because this crop is the most popular and fastest-growing within the floriculture industry. It’s no surprise that Mandevilla is a popular choice for gardeners. This hardy and low-maintenance plant blooms very long, making it a consumer favourite.

But what other benefits come with growing Sundaville? Mandevilla? For one, it can provide a higher profit margin. Demand for Mandevilla has consistently outstripped supply for decades, and this trend shows no signs of slowing down. With a stable supply and steady market growth, Mandevilla is a crop that can be relied on for the future. Additionally, adding Mandevilla to your portfolio can attract new and larger clients.

Sundaville? ticks all the boxes:

• higher margins for more profit,
• Steady market growth with stable prices,
• Increasingly popular crop in garden centres, DIY shops, etc.,
• Loved and preferred by consumers,
• Attracts new clients.

Step 2.) Why should you only consider Sundaville??

You’ll have the support of an extensive, purified and experienced network of the best propagators throughout Europe when you pick from our range of Sundaville? varieties. We offer our varieties under licence for propagation as widely as possible, ensuring you stay ahead of the competition. You can order our collection’s young plants (rooted cuttings) from anywhere without restrictions. You can order young plants at Florensis, Beekenkamp Plants B.V., Gruppo Padana, Lazzeri Agricola ARL, Selecta one, Volmary etc.

We have created the Mandevilla business for over two decades, making us a reliable partner with the best market knowledge to help you get started.

As breeders, we promote the Sundaville? brand all over Europe by providing custom labels, pots, and other POS materials to boost your sales, like the branded trays and pots from Elburg-Smit B.V. above. Visit www.sundaville.com for more information.

Advantages of Sundaville? compared to others?

Forget all other Mandevilla varieties. Sundaville? is the no.1 recognised brand of Mandevillas, offering several benefits above its competitors. Sundaville? Red was the first commercial Mandevilla tub plant from cuttings, making it a pioneer for over 20 years and the variety that created the market as you see it today.

The Sundaville? brand guarantees superior quality and ease of root and growth. Its highly versatile varieties can be grown in different pot sizes, with or without trellis and hanging baskets.

Sundaville? is ideal for growth under the sun in Africa and Southern Europe, and surprisingly, it’s also suitable for colder climates like Northern Europe, unlike any others.

Sundaville? has an unparalleled breeding program ten years ahead of everyone else, with the most extensive collection of Mandevilla in the broadest range of colours and growth types. Every year, MNP / Suntory introduces new and improved Sundaville? varieties, like the Fleuroselect FleuroStar 2023 winner Sundaville? Double Blush Pink, Gold, or Flamingo Pink.

Isn’t this enough to convince you to grow Sundaville?? Don’t miss out on the opportunity to transition from non-profit crops in hot cultivation to achieving success with Mandevilla. Contact us to explore the possibilities.

Advantages of Sundaville?

• Established Sundaville? brand name and collection,
• Trustworthy partner in MNP / Suntory,
• Steady new and improved breeding coming every year,
• Full covered dealer network of rooted cuttings in Europe,
• High-quality young plant material from a source of choice,
• Largest collection of colours and growth types,
• European Sundaville? promotion by MNP / Suntory,
• Sundaville? can be grown from Southern Europe to Northern Europe.

Step 3. I’m interested in growing Sundaville?. What do I do now?

Please don't hesitate to contact us if you need additional guidance on the above topic. Our R&D headquarters in Leimuiderbrug is always open for visitors, and we also attend trade fairs and trials where you can see our collection and learn about the possibilities. Or visit the Future Plant Trends 2023 in November (week 45), IPM ESSEN and FlowerTrials.

We can create a personalised program of trials at your facilities, and we are here to answer any questions or challenges you may encounter. Furthermore, we can connect you with suitable young plant suppliers as needed.

Please reach out to our Mandevilla specialist.

Please check out the contact details of our Mandevilla specialist, Klaas Droog, below for their contact details, or you can visit mnpflowers.com and sundaville.com for more information.

Klaas Droog

Sales & License Manager

MNP / Suntory

T: +31 (0) 172 50 67 00

M: +31 (0) 622 39 63 50

E:?[email protected]

W: www.mnpflowers.com