How to Become a Recognized Business Authority – Fast!
The number one way to become seen as an authority is your business is to write a book. Having a book gives you instant credibility and makes it easier to get new clients, get public speaking engagements, and do workshops.
Many authors think they need to have bestseller status to be considered an expert, but that’s not true. What you need is a book to give away or sell to your target market. You want to stand out in the eyes of your target market; this is where you will gain the most credibility AND sales.
Writing a book allows you to prove your expertise and to answer all objections of your target audience. It’s crucial to provide testimonials and, in the end, have a strong call to action. This will motivate people to get in touch with you.
The Purpose of Your Book
The purpose of your book is to show your customer what you can do for them. Your book needs to contain several essential elements:
? A professional, recent photo (hire a photographer if necessary)
? Your biography
? Testimonials (extremely important)
? Your USP (Unique Service Proposition). i.e. Rik Schnabel – the brain untrainer
? Create a mini-course or some presentation to show your expertise
? Insert a call to action
? Create a biography section which should include your website, phone number and social media platforms you use. i.e. LinkedIn, Youtube, Google+, Tumblr, Facebook, Twitter.
The Process
? You write down the top 5-10 questions your customers ask you.
? Next, you write a series of bullet points where you give a professional answer to each question.
? You send the list to me and we refine what you have written.
? Once you're satisfied with the questions, I will get on the phone and interview you.
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? Next, I transcribe the interviews, which will give you 20-40,000 words of content.
? After that, I edit the interviews and send them to you for your feedback.
? Once you're satisfied with the results, I will create insert a call-to-action, add your testimonials, photo, bio, create a professional cover, get some copywriting done and format your book for Kindle, print and an eBook.
So, Who Am I, and Why Would You Want to Work with Me?
My name is Nathan Segal, and I have been working as a writer for 20 years. In that time, I have written 1,027 articles and published ten books.
My articles have been published in many popular magazines, including CE Tips (Consumer Electronics), Mac Design, Photoshop User, Streaming Media World, Windows Expert, CIO, Windows Secrets, Creativebloq, and HTML Goodies.
I worked as an Associate Editor at WebReference.com for five years. While there, I edited over 250 articles. I was the sole columnist at StreamingMediaWorld and I wrote 111 articles over a 16-month period.
Some of my books are "How to Speed up Your Computer: In 30 Minutes or Less, The Photoshop Companion, The Corel PHOTO-PAINT X4 Insider, and Life After Bullying."
The Corel PHOTO-PAINT X4 Insider was sold through a joint venture, resulting in over 11,000 eBooks sold and over $90,000USD in royalties.
Have you ever wanted to write a book, but you get stuck by any of the following negative beliefs?
? I’m dyslexic
? I don’t have the time
? I have writer’s block
? I don’t know how to type
? I have nothing to write about
? I don’t know where to begin
If you suffer from any of these limiting beliefs, write to me . In only 30 minutes I’ll show you how to overcome your limiting beliefs and turn your dream of a book into a reality.
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3 年I'm going to follow this path.