How to become a LinkedInfluencer

Have you ever wondered what it takes to become a LinkedInfluencer - no, I am not talking about the blue in title bestowed on the CEO Celebrities like Sir Richard Branson and Bill Gates, I am talking about your ability to influence your audience on LinkedIn so that they welcome your outreach and are happy to meet you when the time is right.

How Important is Your Online Identity?

To be successful today, you must have a clear and compelling online identity. People are searching your name and making decisions about you from what Google and LinkedIn reveal.

Whether you are an employee looking to advance in your company, a professional seeking your next marketing role, or a consultant looking to land your next big deal, you should plan on being looked up online.

And you should prepare for it.

Being googled on LinkedIn is the new version of the reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical information about you.

Consider the following:

? A Harris Interactive poll revealed that 85% of respondents search people online to learn about them.

? According to Business Week, 87% of headhunters use Google and LinkedIn to make decisions about candidates and

? 75% of recruiters have eliminated candidates based on what Google revealed

Clearly, people are making decisions?about you based on what they find online.?Your LinkedIn profile may be the determining factor in whether an executive recruiter calls you in for an interview, your manager decides to promote you or a prospective client chooses to work with you.

It’s no longer a luxury, it’s a requirement for you to build and continuously manage your on-line identity.

The Three Dimensions of LinkedInfluence 2.0

To become a LinkedInfluencer in 2023 (and the latter part of 2022) and motivate your target audience to say YES to your brand and to your requests, whether that is to connect with you, attend your event or respond to your InMail, you need to command the following three dimensions of LinkedInfluence 2.0:

In other words, converting your LinkedIn Profile into a client centric Value Proposition (more about this in tomorrow's Webinar, see below) build your Thought Leader Brand deliberately and consistently through content, and - what most aspiring LinkedInfluencers omit - build your community around a shared passion and what we call Movement Marketing.

Step 1: How to build an Influencer Profile

On Thursday, 3rd November 2022, my Dealmaker Twin?Yathin?Soni are pulling back the curtain on what it takes to presell yourself online and build a brand that is attractive to your target audience (clients, collaborators and new talent) on LinkedIn.?

?In this 60-minute global masterclass, we are going to share the critical success factors to building a 7-star LinkedIn profile (Dimension 1), that is one that resonates with your target audience.

?Then qualifying members of the audience will be invited to a complimentary and exclusive roundtable (small, online, and fully interactive meeting) where we will deep dive into Dimension 2 (Building your Thought Leadership Brand online). NB: Only for qualifying businesses (you'll be asked to complete a short application questionnaire) and only for attendees of Thursday's webinar.

Join 795 LinkedIn Members and register on the LinkedIn Event Page