How To Become Irresistible To Your Ideal Coaching, Consulting or Advisory Clients

If you have moved into the coaching, consulting or advising space and are struggling to position yourself - here’s a simple and highly effective way to do it. 

It’s a positioning methodology that leverages your previous experience to become authoritative and shows people you’re the right person to work with. 

It works because you understand the challenges faced by the industry you come from and can use it to solve problems in your current opportunity.

Giving you the most powerful way to position yourself.  

The first thing we need to do is put down what industry you come from and the challenges faced by that industry (afterall, you should know).

Then, using a simple positioning formula, I’m going to show you how to turn that knowledge into an irresistible message to attract your ideal clients. 

Here is it (get a pen and paper ready):

Step 1 

#1: Write down what industry you come from

#2: Write down the number one problem that industry faces 

#3: Write down the best way that you can help people in that industry solve that problem through your new opportunity

Now we know which industry you’re going to be focusing on, the number one problem you’re going to solve for them and how you’re going to do it. 

Basic example: automotive industry, reaching sales targets, sales coaching. 

Which brings us to step 2 where we need to turn this knowledge into an irresistible message to attract your ideal clients. I call it your ‘Pick-Up-Line’ 

Step 2

Here is the ‘Pick-Up-Line’ formula: 

I help (insert ideal client) achieve (result) through (methodology). 

In the example above it could be: 

I help salesmen in the automotive industry achieve sales targets through my sales coaching program.

Now that’s on the right track, but incredibly boring! 

So here’s a practical example of how you can make this message irresistible using these key principles:

#1: niche down (focus on one person to help - get specific)

#2: use a metric and a timeline in your result 

#3: give your methodology a unique name

Practical Example 

A client of mine was struggling to position herself in her new opportunity. She used to be a salesperson in the automotive industry and is now a life coach. 

This is how she originally positioned herself:

I help Leaders get UNSTUCK, committing them to mastery and setting them up to win using a 12 week Development program.

After going through the methodology above and training with us, this is what she came up with:

I help sales leaders in the automotive industry increase sales by 50% through a 12 week development program.  

1000% better, right?

(In fact on the coaching call we went deeper and helped her name her program but that information is for members only ;) 

What you’re looking at above can be used everywhere. Take a look at my pick-up-line front and center on my LinkedIn profile. 

My pick-up-line is responsible for generating hundreds of high-value leads because it calls out my ideal client and tells them exactly how I can help them. 

I hope this article was super powerful for you and has provided much needed clarity about how to effectively position yourself in the market as a coach, consultant or advisor. 

Would love to hear your thoughts on this article in the comments! 

If you want help with this, send me a PM. 

Make it Rain

Matt