How to become a hotspot destination
Detlef Schmidt
?? Future-Readiness Consulting ?? Top 100 Global Hospitality Leader (2024) ?? Key Note Speaker ?? ASMALLWORLD Ambassador ??
In a recent article of the Artful Living Magazine (see link below), #Montenegro is named the new French Riviera. This messaging was a clear surprise to me. Is it that easy to become a hotspot these days??While having coffee at the renowned Badrutt's Palace hotel, I was reflecting about the success factors of becoming a hotspot destination.
Besides an impressive investment in a luxury hotel infrastructure, restaurants and spas during the last years, it seems that Montenegro is missing a big piece in becoming a hotspot destination: The ecosystem of the C?te d'Azur is something that you cannot build from scratch and implement in a relatively short time. Influencing the long term consumer behaviour is something that needs to be cultivated over decades if you want to reach a lasting impact. And you cannot cultivate it mainly by doing smart publications. You need to build a lasting ecosystem that actually works very efficiently: an ecosystem with stakeholders like fancy branded restaurants, bars, nightclubs, glamorous events, a great network of influencers, celebrities and a source of a younger crowd, just to name a few. In addition, you need to invest in an outstanding customer experience. When you want your guests to return on a regular basis, this is only the first step towards community building.
It is understandable that creating a hotspot is a long journey and a huge investment which involves great destination marketing, joint hospitality planning and excellent aligned execution of multiple players as the development of?#dubai?shows.?
The continuing success of destinations like?#stmoritz?#fortedeimarmi #gstaad #aspen #puntadeleste?#mykonos?#ibiza?- just to name a few - did not come overnight. I personally think that Montenegro is on a good way, but it will take quite some time for them to play in the hotspot league.
领英推荐
Source: https://artfulliving.com/montenegro-new-french-riviera/
Im Ruhestand bei ExxonMobil
1 年toller Artikel, und was wird aus Mykonos, immer noch hot spot oder der Weg in die Versenkung?
Connecting CTO and Talent Pros with Elite devs in your same time zone - because nobody likes 3 AM conference calls
3 年Detlef Schmidt, great article! Thank you for sharing. You might want to check this luxury hotel group in Costa Rica: https://bit.ly/2ZIkd6s.
Strategy Consultant @ EPLAN | Machine Tool Advisory
3 年An inspiring analysis Detlef Schmidt! While it's not easy to create an ecosystem, the resulting benefits are also significant. I find your article really eye opening regarding the different partners and stakeholders needed to create a hotspot for travellers. There is probably some experience and expertise needed in order to not make the mistakes that others already made before....