How To Become The Guru Of Your Industry
Jordan Herelle
Next-Generation Creative & Design Solutions for Sales and Marketing Teams
If you feel like your brand is spread too thin and you’re having trouble getting traction on YouTube, it’s probably time to niche down.
Sometimes, you want to publish content about everything you’re knowledgeable about, but this kind of content strategy prevents you from creating hyper-relevant content that speaks to your target audience.
And a watered down content strategy breaks trust with your audience, weakens your brand positioning and doesn’t add value. In short, people won’t be coming back.
The most important thing you can do on YouTube is to be the GURU within a specific niche. There are brands on YouTube right now that are absolutely killing it when it comes to niching down.
You don’t have to be a small brand to niche down. Some of the biggest brands have positioned themselves as thought leaders in very specific niches, so they can pinpoint their target audience, engage them, and convert them.
If you want to grow your YouTube following and make a big impact with your brand, tune into this episode of Video Marketing Mastery.