How to Become a Great Storyteller

Why Should You Tell Stories? 

Do you want to cut through the noise?  Do you want to be memorable?  Do you want to inspire people to action?  If so, learn how to be a better storyteller!  Storytelling is not only a cherished tradition, but it’s the most effective way to get people’s attention and convey information.

Walk into any daycare across the world, and you’ll find dozens of rambunctious little kids all sitting completely still during storytime.  Walk into a major corporation and if it’s run by an effective CEO, this individual will express thoughts through stories to connect with staff. Wherever you go, storytelling is a powerful way to communicate with your audience!    

Steps to Becoming a Great Storyteller

Even if you've never told an effective story in your life, you can become a great storyteller! With a little effort and practice, your storytelling skills will improve and people will be drawn to what you have to say.

3 thoughts regarding stories...

1) Ensure that your presence is prominent. You must have the attention of your audience, whether it's a small group of friends or a large crowd. If you can captivate your audience, you're halfway there! In order to do so, you'll want to make sure you are completely and totally present.  You should not be thinking about anything else but CONNECTING TO YOUR AUDIENCE!

2) Connect to your audience’s emotions. Connecting with your audience on an emotional level is essential. If you're able to do this, you'll be magnetic and your audience will be drawn to your message. This means clearly understanding who they are, what they desire, why they're there, and how to effectively speak to them.  SPEAK THEIR LANGUAGE! 

3) Share value. Your audience wants to learn something. They don't want to simply learn about you; they want to learn something they can apply in their lives. Structure your story so there's both a challenge and then a solution (main business point), that way there's a deeper meaning associated with the story that the audience can identify with.  GIVE TREMENDOUS VALUE THROUGH STORIES!

When you gain the full attention of your audience, you can connect with them on an emotional level and persuade them to action!  Share more stories!

*Matt Zaun is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 250 organizations that range from financial institutions to the health and wellness industry. 

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

For more info, check out his video | https://youtu.be/pflQtzgP7X0