How To Become A Google Partner Agency

Hello there! If you’ve been wondering how to join the ranks of Google Partner or even aim for the prestigious Premier Partner status, you’re in the right place. I’m here to break it down for you in the simplest terms possible.

First things first, why would you want to become a Google Partner, right? Well, imagine this: being recognised for your expertise in driving successful campaigns for your clients, boosting their growth, and showcasing your expertise in Google Ads. Sounds pretty good.

So, how do you get there? Let’s walk through it together.

Step 1: Sign Up for the Google Partner Program

It’s completely free. Yep, you heard that right. Free! Just head over to the Google Partner program page and sign up. Easy USD 500.

Step 2: Meet the Requirements

Now, this is where the rubber meets the road. There are three main things Google looks at:

1. Performance: You need to show that you can set up and run campaigns like a pro. Google wants to see that you’re hitting at least a 70% optimisation score. Don’t worry, though. You don’t have to sacrifice your control to the AI. Stick to Google’s best practices, and you’ll breeze through this.
2. Spend: Spend USD 10,000 across your managed accounts in 90 days. If you’re managing campaigns for clients, this should be a piece of cake.
3. Certifications: Show that you know your stuff by getting certified in Google Ads. Passing the exams is the goal here, and if you don’t nail it on the first try, no sweat. You can give it another shot. Make sure at least 50% of your account strategies are certified in Google Ads, with at least one certification per product area, and you’ve spent $500 USD on each campaign type.

Step 3: Showcase Your Badge

Once you’ve met all the requirements, you get to showcase that shiny Google Partner badge on your website, social media, emails, or any other marketing materials you use. It’s like a badge of honour, signalling to potential clients that you mean business when it comes to Google Ads

Oh, and one more thing. You can check out the Google Partner directory if you’re curious about where you stand. It’s where you’ll find your agency listed and your certifications proudly displayed for all to see.

And there you have it! Becoming a Google Partner Agency might seem like a daunting task at first, but with a bit of determination and know-how, you’ll be on your way to joining the ranks of the best in the business. So what are you waiting for? Dive in and start your journey to Google Partner greatness today!

Originally first published here: https://www.sfdigital.co.uk/blog/how-to-become-a-google-partner-agency/