How to become a ‘go to’ employer

Wouldn’t you like your company to be in a position where talented employees are knocking on the door to come and work for you?

Several sectors are facing a severe shortage of workers and it’s going to take a long time to address. Therefore, businesses need to work harder and need to stand out amongst the pack – not just in their own sector but others too.

So, what can you do to be a ‘go to’ employer? Below are a few key points to consider:

·?????????Money. Salaries do matter and low pay will not attract talent in today’s market. It’s a candidate driven market. The average salary has gone up, not down. Benchmark your salaries against your competitors, adjust them accordingly and make proper offers.

·?????????Mission statement. The right statement has an appeal to Millennials and Gen Z. It can’t be bland. Make sure it stands out on your website and social media.

·?????????Cultural Values. Does your business have the right values and work-place culture that will draw in employees? People want to work for a business that represents their core beliefs and goals.

·?????????Flexibility and WFH. The world has changed. Does your business offer flexibility across the week (start and finish times) and Work From Home opportunities? Measure staff by their ‘output’ not by the hours they work and when they work.

·?????????Professional development opportunities. Do you offer training? Do you offer mentoring? Employees are seeking development opportunities more so then ever seen before.

·?????????Career goals. Employees want to be recognised for their hard work, success and loyalty. Do you provide a career pathway? Do you recognise success? Is every employee valued?

·?????????Sector reputation. How are you viewed in the industry? What do your employees think of the business? What do competitors think? Build your reputation up and be noticed!

·?????????Efficient hiring process. There is nothing more frustrating than a drawn-out hiring process. Ensure it is slick, enhances the candidate experience and that you provide swift feedback at each stage. If not, it’s almost a guarantee that you will lose the candidate, and lose every time.

·?????????Proactive onboarding process. Do you have procedures in place to ensure new employees adjust to life in their new workplace? Have a checklist, prepare early, make it personal, provide a mentor, introduce them to colleagues and ease them into the company. The right measures will make huge impact.

This is a crucial time for several sectors. Companies are expressing concerns how they will fill roles in the future. Take decisive action now and put yourself in the spotlight.

If you would like advice on how to become a ‘go to’ business, please get in touch.

Call me 0410 474 544 or email?[email protected]?for a confidential chat.

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