How to Become Better At SEO in 2017
Ganesh N Kunjir
Digital Marketing Manager | Growth Hacking | Performance Marketing Analyst
It would be the best start off by understanding which search engine ranking factor will work and which will not in 2017.
According to study, below SEO factors having biggest impact in 2017.
· Mobile friendliness
· Page’s perceived value
· Usage Data
· Readability and Design
Below are the SEO factors to decrease in impact:
· Paid Links effectiveness
· Anchor text Influence
Optimize for mobile search –
According to analysis, there is a 48% increase on total number of searches made through mobile devices. 8 of 10 consumers uses mobile to search. Mobile traffic worldwide accounts for 18% of the internet traffic.
Focus on User Intent –
· One-to-one relationship between and high rankings doesn’t hold much juice now as it did before.
· Focus on a more natural language when doing keyword research. Make use a long-tail keywords
· Focus on relevant topics and themes where you can build your content and not just on keywords.
· Keep track on your website analytics to check which phrases are generating traffic. Understanding what your targeted audience need from these phrases.
Go through your local search -
· Around 50% of store visitors online to actually go to the
· Be listed in the local pages of Bing, Google and Yahoo
· Make sure you business listing includes name, brands you carry, address, contact numbers and other information that would help consumers engagement.
· Personalize your local search by including location-based keywords.
Content Strategy
· Content greater than 2000 words generate more backlinks and social shares.
· Content with lengths between 2250 to 2500 words generate better average organic traffic
Site Security
Adding extra site security by moving it into the HTTPS is what Google prefer, would be do so by giving an extra boost to your rankings once your site is secure.
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