How To Become A Better Copywriter in 2024

Copywriting is a skill and it's not just about scribbling anything down but writing compelling words that make someone take action.

In simple terms, Copywriting means writing words that sells..

The truth is that you can't become an expert copywriter in days, it takes years of continuous learning but you can improve every day and be on your way to becoming an expert copywriter by following these tips;

1. Read the right books; I will suggest that you kickstart your journey by reading copywriting books from copywriting gurus like Gary Halbert, David Ogilvy, Ben Settle, and Brian Clark. These books would help you develop a good understanding of advertising, marketing, and communications and can help you gain experience as an expert copywriter from the top copywriters worldwide.
2. Understand Copywriting Basics; Before you get into the nitty-gritty of copywriting, it's best to understand what a copywriter does. Copywriting entails a deep understanding of customers' psychology and needs. You should be able to write appealing headlines that quickly grab an audience's attention, with compelling copies and a strong call to action.
3. Read free resources online; Sharpen your writing skills by reading free resources online, examples of the resources include Hubspot, Copyblogger, and Content Marketing Institute or you listen to their podcast.
4. Take a Copywriting Course; There are lots of online resources where you can learn copywriting, be it paid or free. You can take a course from Coursera, Udemy, Hubspot Marketing Academy, and Linkedin Learning.
5. Find a Mentor; If you want to grow faster in the industry, its important that you have a mentor. Copywriting is both an art and a science; having a mentor can significantly accelerate your learning curve. They can hold you by the hand and guide you through your journey as a Copywriter.
6. Create a Portfolio; Even if you're just starting out as a newbie, you need a copywriting portfolio. Whether you have worked for clients or not, you can still build a portfolio. If you don’t have any client work to showcase yet, that’s okay! Start by creating samples. Write mock projects for imaginary brands or redesign ads and web pages for existing companies. The goal is to show potential clients what you can do. Make sure each piece highlights a specific skill—whether it’s a killer headline, engaging email copy, or a compelling landing page. Keep it diverse, and remember, quality over quantity always wins.