How To Become An Authority In Your Niche In Today’s Crowded Market.

Naturally, when you decide to transform your business idea into a ‘real’ business entity, you start at ground level. In the large and expansive world of business, you are invisible; you are not on anyone’s radar, there is no awareness about your existence and no knowledge about the solution you are providing through a product or service. The fact remains, you are anonymous and that is completely fine. 

At this point, anonymity is something you need to be comfortable with. It gives you the time and energy needed to focus on mastering your craft and ensuring that when you do enter the market, you are the one to look out for. You want your business to exist in the long term rather than being a get rich quick scheme.

Your mission should revolve around being able to translate the burning desire to materialise your brilliant idea and to bring it to life. This is when you can get it to the market and make your potential customers aware of what you have to offer. All of this takes immense amounts of energy, work and willpower. Thus, it’s completely all right, if not preferred, for you to be invisible at this point in time.

The main thing to understand is that the people who have succeeded and worked hard to get their brand out in the marketplace before becoming a well-known business all started as anonymous. For instance, Gary Vee, founder of Vayner Media, didn’t become an overnight success; instead, he started his wine business and built his profile incrementally over the duration of years before he could claim to have a brand name within the media and digital sphere on a global scale. The reality, you have to work constantly and consistently for a few years before you get to have the impact you wished for in the first place.

Additionally, anonymity is a process you have to go through –it is part of the journey. Instead of being upset about it, focus on becoming aware about your competitors, their mindset, process, successes, failures, strategies, approach, behaviors, profitability and communication skills with their target market. This is something that will greatly benefit you because as a startup, you are likely to face immense competition from well-established businesses that already have the majority of the market share, influence, power and customer loyalty. You will have to remain a step ahead so that you can make the transition from a startup to a brand.

Anonymity is part of the journey and is the most important part of establishing a business. You shouldn’t be focused on the desired end result but instead on what you have to implement each day to ensure long term sustainable growth. Taking this time with yourself and improving your business acumen might actually become one of your brand’s strengths in the longer run. You will gain so much IP and absorbed a lot of information, made sense out of it and used it in a way to ensure that you become a well-known brand sooner or later.

The road may seem long, but the journey is worth every step.