How to Become an American Icon in 5 Easy Steps

“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.”?― Ralph Lauren

Ralph Lauren is an American icon, a successful entrepreneur, and a global lifestyle brand.

For those unfamiliar, Ralph Lauren is an American fashion designer, philanthropist, and business executive worth an estimated $6.3 billion.

Well, in 2020, I was in New England on business.?

As luck would have it, an old barn had been converted into a fabulous and spacious?restaurant overlooking rolling hills where cows grazed and vegetables grew.

Struck by the stunning rural setting, I gave my iPhone to my dinner guests and said, “I’ll stand over there. Please take a shot.”

The lighting, the backdrop, every detail was exactly where it should be.?

My immediate thought was, “This would be a shot Ralph Lauren would love."

CAPTURING YOUR OWN RALPH LAUREN MOMENT IN 5 EASY STEPS

1. Find a scenic barn with rolling hills in mid to late afternoon.
2. Casually lean against the barn unveiling your best young John Travolta (circa Welcome Back Kotter).
3. Love the camera and the person behind the camera.
4. Thank your photographer, telling them: "You complete me."
5. Decide to write a blog about taking this shot and publish it with a good title, something like, “How to Unleash Your Inner Ralph Lauren In 5 Easy Steps,” make sure to include a couple of cool quotes by Ralph himself, and design an image with some anecdotal text that makes it all seem bigger than life itself.

Accept the inevitable popularity that will surely come.

That's it! 5 steps to instant immortality!

Another Cool Quote from Ralph Lauren:

“There is a way of living that has a certain grace and beauty. It is not a constant race for what is next, rather an appreciation of what has come before. There is a depth and quality of experience that is lived and felt, a recognition of what is truly meaningful. These are the feelings I would like my work to inspire. This is the quality of life I believe in.”?― Ralph Lauren

WHAT ABOUT THOSE WHO ARE INTERESTED IN MORE THAN THE RALPH LAUREN MOMENT, AND ARE INTERESTED IN THE RESTAURANT, THE FOOD, THE EXPERIENCE?

Well, I am glad you asked.

Remember to include photographs of the venue or restaurant (which happens to be named Gibett Hill Grill in Groton, Massachusetts).

After all, this is what Ralph Lauren would do.

They Don't Call Me?The Brandfather?for Nothing

Bestselling author of #1 Amazon bestseller,?Brand Intervention ,?and Google’s #1-ranked rebranding expert, my four decades of expertise have generated in excess of $6 billion in sales, transforming not only how brands are seen, but how they sell, how they negotiate, and how they lead and inspire their culture.

I’m honored to have received over 320 international awards including the rare honor of being presented the?Presidential Ambassador for Global Entrepreneurship?medallion.

I even developed the powerful?Brand Intervention Masterclass Mentorship program which has taught entrepreneurs from countries around the world how to stand out and take control of their brands and rise above the noise.

I help CEOs eliminate the me-too noise they're regurgitating with a no-BS matter-of-fact approach that guides their companies to establish their own path and voice for the future by carving out a dialog that impacts hearts and minds and opens eyes.??Let's talk.

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